# Real Grass-Growing Sneakers LOEWE Presents its New Grass Sneakers During its SS23 Show By Amy Duong | Published 2023-02-07 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grass-sneakers References: [highsnobiety](https://www.highsnobiety.com/p/loewe-grass-sneaker/) & [loewe](https://www.loewe.com/usa/en/home) Luxury Spanish fashion house Loewe presents a look at its new collection designed for the Spring/Summer 2023 season highlighting the highly anticipated [grass sneakers](https://www.trendhunter.com/trends/leaf-camo). The show unveiled its menswear range and the shoes grow real grass out of the upper. Some details include hand-embroidered tonal strands along the canvas upper and under the grassy overlay, there is a [traditional lace system](https://www.trendhunter.com/trends/megalaced-mule), and rests on top of a unique [rubber sole unit](https://www.trendhunter.com/trends/swave-sport). This extends to wrap around the toe box and along the back of the heel. Branding can be seen on the insole and the tongue section over the forefoot. Notably, these shoes are made in collaboration with horticulturist Paula Ulagui Escalona and grass can also be seen on some of the apparel as well. Image Credit: Loewe ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 89% | Activity: 85% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Grass Sneakers:** Sneaker and fashion brands can explore using sustainable materials and unique designs to create eco-friendly footwear that disrupts the industry. - **Natural Design Elements:** Incorporating natural elements such as grass or other plants can bring a new level of sustainability and creativity to fashion and accessory designs that disrupt the market. - **Collaborative Sustainability:** Collaborating with experts from different fields such as horticulturists or sustainability advocates can lead to innovative and sustainable design solutions that disrupt multiple industries. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore using sustainable materials and unique designs to create eco-friendly clothing and accessories that disrupts the industry. - **Sneaker:** The sneaker industry can explore using sustainable materials and unique designs to create eco-friendly footwear that disrupts the market. - **Horticulture:** Collaborating with fashion and accessory brands can lead horticulturists to explore innovative ways to incorporate plants and natural elements into designs while still promoting sustainability. ## Related on Trend Hunter - [Performance-Driven Luxury Sneakers](https://www.trendhunter.com/trends/loewe-x-on-1.md) - [Fashion-Forward Performance Apparel](https://www.trendhunter.com/trends/loewe-and-on.md) - [Rich Green Lifestyle Sneakers](https://www.trendhunter.com/trends/new-balance-993-1.md) - [Loofah-Inspired Textural Sneakers](https://www.trendhunter.com/trends/caroline-hu.md) - [Spring-Ready Intricately Laced Shoes](https://www.trendhunter.com/trends/megalaced-mule.md) - [Co-Designed Ultra-Light Sneakers](https://www.trendhunter.com/trends/cloudtilt-20.md) - [Sculptural 3D-Printed Sneakers](https://www.trendhunter.com/trends/lv-cobra.md) - [Textured Seasonal Sneakers](https://www.trendhunter.com/trends/leaf-camo.md) - [Organic Sleek Avant-Garde Sneakers](https://www.trendhunter.com/trends/contranatural.md)