# Veiled Glamour Shoots 'Graphique' by Andrey Yakovlev & Lili Aleeva Brings on the Drama By Marissa Brassfield | Published 2010-02-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/graphique References: [behance.net](http://www.behance.net/Gallery/Graphique/428591) & [ayakovlev.photodom](http://ayakovlev.photodom.com/) At Trend Hunter, we love just about every photo shoot we see from Andrey Yakovlev and Lili Aleeva, and 'Graphique' is no exception. This pictorial places a premium on drama, with [black veils shrouding models](https://www.trendhunter.com/trends/jiyongkim-fw25)' faces and bodies. There's some [fierce eye makeup](https://www.trendhunter.com/trends/rouge-noir) in 'Graphique' by Andrey Yakovlev and Lili Aleeva as well, with black makeup masks that are perfect for incognito superheroines. See more images from 'Graphique' above. **Implications** - Whether you're looking to indulge in some [dark imagery](https://www.trendhunter.com/trends/eva-green) or find a new source of inspiration for an updated style or make-up look, 'Graphique' certainly has plenty to offer. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 49% | Activity: 23% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Dramatic Veil Photography:** The use of dramatic veils in photography creates new opportunities for fashion and beauty brands to market bold and edgy styles. - **Black Makeup Masks:** The emergence of black makeup masks presents disruptive innovation opportunities for make-up companies to create products that cater to consumers seeking darker and bolder looks. - **Incognito Fashion:** The trend towards incognito fashion, demonstrated by the use of black veils in this photo shoot, presents opportunities for designers to explore new ways to incorporate hidden/veiled elements into their designs. ### Industries Being Reshaped - **Fashion:** Fashion brands can explore the trend of dramatic veils and incognito fashion to create collections that appeal to bold and edgy customers. - **Beauty:** Beauty brands have the opportunity to innovate by creating black makeup masks that cater to customers seeking darker and bolder looks. - **Photography:** Photographers can leverage the trend of dramatic veils and explore new ways to incorporate them into their shoots, whether for fashion or artistic expression. ## Related on Trend Hunter - [Restyled Cinematic Makeup Campaigns](https://www.trendhunter.com/trends/il-pranzo-campaign.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Runway-Inspired Peel-Off Masks](https://www.trendhunter.com/trends/glass-001-artistry-mask.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [AI Fashion Photoshoots](https://www.trendhunter.com/trends/glimsy-ai.md) - [Noir-Inspired Luxury Cosmetic Collections](https://www.trendhunter.com/trends/rouge-noir.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md)