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# Dessert Graphic Varsity Jackets
Palm Angels Introduces a Playful Jacket Made With ICECREAM

By Amy Duong | Published 2018-09-12 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/graphic-varsity-jacket
References: [highsnobiety](https://www.highsnobiety.com/p/palm-angels-billionaire-boys-club-ice-cream-jacket/) & [instagram](https://instagram.com/palmangels/?utm_source=ig_embed)

Los Angeles-based fashion label [Palm Angels](https://www.trendhunter.com/trends/palm-house) works in collaboration with ICECREAM on a [graphic varsity jacket](https://www.trendhunter.com/trends/wool-varsity-jacket) with playful ice cream motifs. The outerwear piece is designed to be a part of the label's Fall/Winter 2018 collection in preparation for the dropping temperature. Its silhouette is predominantly understated with its base finished in black constructed from a blend of nylon and polyester materials. The highlight elements of the piece are in its frontal area with a diagonally placed branding detail that reads "PALM ANGELS."

There are also ICECREAM branding accents emblazoned at the chest and more notably, the back -- the back sees an [ice cream cone](https://www.trendhunter.com/trends/iconic-ice-cream) and cross bone emblem made up of captivating Swarovski crystals. Additional details include striped ribbing on the collar, the hem, and sleeves in hues of white, green, and pink.

## Trend Insights (Trend Hunter)

- Score: 2.2/10
- Popularity: 47% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### Why This Trend Is Growing

- **Graphic Varsity Jackets:** Disruptive innovation opportunity: Explore the use of unique graphics and playful designs on varsity jackets to create eye-catching and unique fashion pieces.
- **Collaborative Fashion Collections:** Disruptive innovation opportunity: Partner with other brands or designers to create limited edition collaborative fashion collections that bring together different aesthetics and appeal to a wider audience.
- **Luxury Brand Collaborations:** Disruptive innovation opportunity: Collaborate with luxury brands to create high-end fashion pieces that combine luxury materials and craftsmanship with unique design elements.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Explore new materials and design concepts to create innovative and visually appealing fashion pieces.
- **Streetwear:** Disruptive innovation opportunity: Experiment with bold graphics and unconventional designs to create unique streetwear pieces that stand out from the crowd.
- **Luxury Fashion:** Disruptive innovation opportunity: Combine luxury materials and craftsmanship with playful designs and collaborations to create exclusive and highly sought-after luxury fashion items.

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