# Historically Futuristic Fashions This Is Not Clothing's Collection III Boasts Graphic Streetwear By Jana Pijak | Published 2014-11-21 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/graphic-streetwear References: [fuckingyoung.es](http://fuckingyoung.es/clothing-collection-iii/) & [thisisnotclothing](http://thisisnotclothing.com/) Collection III for This Is Not Clothing is designed by Jam Sutton who combines futuristic and historical imagery for the graphic streetwear range. The collection looks to [Greek mythology and sculptural art](https://www.trendhunter.com/trends/vitesse) for its inspiration and also touches on [modern protest themes](https://www.trendhunter.com/trends/shapes-we-take). These themes are translated through the collection's more futuristic and sci-fi themed imagery. A Greek sculpture embraces a helmeted cyborg in this set of graphic textiles that feature monochromatic and gold-dipped motifs. Models Tommy Lee and George Mowlan pose in This Is Not Clothing's latest catalog and don graphic streetwear looks that consists of printed tees and face-concealing scarves. The lookbook embodies a chaotic and somewhat apocalyptic air and is styled by Andrew Davis with photography from its designer Jam Sutton. ## Trend Insights (Trend Hunter) - Score: 6.7/10 - Popularity: 97% | Activity: 97% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Key Themes Behind This Trend - **Graphic Streetwear:** Disruptive innovation opportunity: Develop a platform that allows customers to design their own graphic streetwear, providing a unique and personalized shopping experience. - **Futuristic Imagery:** Disruptive innovation opportunity: Integrate augmented reality technology into fashion retail to create interactive shopping experiences with futuristic imagery. - **Protest Themes:** Disruptive innovation opportunity: Create a sustainable and eco-friendly fashion line that incorporates protest themes, appealing to eco-conscious consumers. ### Where This Applies - **Fashion Retail:** Disruptive innovation opportunity: Implement AI-powered virtual stylists to provide personalized fashion recommendations based on customer preferences and body measurements. - **Augmented Reality:** Disruptive innovation opportunity: Develop an augmented reality platform for fashion shows, allowing virtual attendees to virtually try on clothes and make instant purchases. - **Sustainable Fashion:** Disruptive innovation opportunity: Establish a circular fashion supply chain that recycles and upcycles clothing, reducing waste and promoting a sustainable fashion industry. ## Related on Trend Hunter - [Futuristic Statement Fashion](https://www.trendhunter.com/trends/the-future-is-not-set.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Futuristic Fall-Centric Fashion](https://www.trendhunter.com/trends/origins-collection.md) - [Punk History Apparel](https://www.trendhunter.com/trends/the-war-of-the-three-kingdoms.md) - [Elevated Grunge Streetwear](https://www.trendhunter.com/trends/express-to-mars.md) - [Retro-Themed Technical Apparel](https://www.trendhunter.com/trends/episode-7-collection.md) - [Freedom-Theme Streetwear](https://www.trendhunter.com/trends/libertas.md) - [Futuristic Robotic Wearables](https://www.trendhunter.com/trends/ikeuchi-hiroto.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md)