# Coated Recycled Paperboards Graphic Packaging International Launches the New Paperboard Packaging By Kanesa D | Published 2023-08-31 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/graphic-packaging-international References: [packagingnews](https://www.packagingnews.co.uk/top-story/graphic-packaging-international-launches-new-paperboard-with-recycled-content-31-08-2023) & [graphicpkg](https://www.graphicpkg.com/)  Graphic Packaging International (GPI) has introduced a novel product to the market - a coated recycled paperboard (CRB). The new packaging offers the attributes of solid bleached sulfate (SBS) paper coupled with a substantial proportion of recycled content. PaceSetter Rainier offers a distinct visual appeal but also provides high-quality surface smoothness for printing and performance reasons. Consumers can choose between thicknesses ranging from 12pt to 18pt calipers. "[...] Our customers have been asking for a premium paperboard solution that offers a bright, white, and smooth printing surface that also includes recycled content to help support their packaging sustainability goals. We believe PaceSetter Rainier will be a game-changer for them," said Michael Weinhold, senior vice president, paperboard sales, at GPI. Image Credit: Graphic Packaging International ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 43% | Activity: 70% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Coated Recycled Paperboards:** The introduction of coated recycled paperboards (CRB) by Graphic Packaging International offers a sustainable packaging solution with a premium printing surface. - **Solid Bleached Sulfate (SBS) Paper:** The demand for solid bleached sulfate (SBS) paper is increasing as it provides high-quality surface smoothness for printing and performance reasons. - **Packaging Sustainability:** The market is placing greater emphasis on packaging sustainability, driving the need for innovative solutions like PaceSetter Rainier that include recycled content. ### Who This Affects Most - **Packaging:** The packaging industry can leverage coated recycled paperboards (CRB) to meet consumer demand for sustainable and visually appealing packaging solutions. - **Printing:** The printing industry can benefit from the demand for solid bleached sulfate (SBS) paper, which provides high-quality surface smoothness for enhanced print results. - **Paperboard Manufacturing:** The paperboard manufacturing industry has an opportunity to capitalize on the growing demand for packaging sustainability by offering innovative products like PaceSetter Rainier. ## Related on Trend Hunter - [Sustainable Carton-Style Packaging](https://www.trendhunter.com/trends/elopak-paperboard.md) - [Paper-Based Recyclable Packaging](https://www.trendhunter.com/trends/recoflex.md) - [Recyclable Salad Packaging](https://www.trendhunter.com/trends/picadeli.md) - [Recyclable Paper-Made Tray Packaging](https://www.trendhunter.com/trends/paperseal-pressed.md) - [Fiber-Based Recyclable Packaging](https://www.trendhunter.com/trends/mother-parkers.md) - [Flexible Paper-Based Packaging](https://www.trendhunter.com/trends/parkside.md) - [Recyclable High-Barrier Packaging](https://www.trendhunter.com/trends/sappi-paper-packaging.md) - [Bio-Based Paper Packaging](https://www.trendhunter.com/trends/paper-food-packaging.md) - [Recyclable Paper Confectionery Packaging](https://www.trendhunter.com/trends/recyclable-paper-confectionery-packaging.md)