# Surreal Fashion Art Campaigns Ignasi Monreal Graphic Illustration for Joyce S/S 2013 is Stunning By Ian Andrew Panganiban | Published 2013-04-12 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/graphic-illustration References: [inspirefirst](http://www.inspirefirst.com/2013/04/08/joyce-boutiques-ignasi-monreal/) & [ignasimonreal](http://www.ignasimonreal.com/) Ignasi Monreal’s [graphic illustration](https://www.trendhunter.com/trends/wasted-youth-x-tappei) wonderfully showcases Joyce’s S/S 2013 campaign. The images consist of highly coveted brands such as Giambattista Valli, Peter Pilotto, Alexander McQueen, Dries Van Noten, Mary Katrantzou and [YSL](https://www.trendhunter.com/trends/myslf-absolu). The Barcelona-born graphic artist’s designs were inspired by Spanish folklore and the [Dior](https://www.trendhunter.com/trends/otani) S/S 2013 campaign. The illustration showcases real models that were graphically rendered with the use of Photoshop technology. The images possess a greatly balanced mixture of anime-styled designs with surreal European artwork that’s a signature in Monreal's graphical renderings. Monreal captivating graphically rendered pieces showcases the distinct skills of a talented artist. Monreal's works has been used to showcased the design works of Valentino, Jean Paul Gaultier, Versace and Maison Martin Margiela to name a few. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 61% | Activity: 89% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Graphic Illustration:** The use of graphic illustration in fashion campaigns presents a disruptive innovation opportunity to showcase designs in a unique and captivating way. - **Surreal Artwork:** Incorporating surreal artwork in fashion campaigns provides a disruptive innovation opportunity to create visually stunning and memorable experiences for viewers. - **Anime-inspired Designs:** Integrating anime-inspired designs in fashion campaigns offers a disruptive innovation opportunity to attract a younger, trend-conscious audience. ### Industries Being Reshaped - **Fashion:** The fashion industry can harness the power of graphic illustration, surreal artwork, and anime-inspired designs to create innovative and eye-catching campaigns. - **Graphic Design:** The graphic design industry can explore new opportunities for creating unique and visually striking artwork for fashion campaigns. - **Digital Marketing:** The digital marketing industry can leverage the use of graphic illustration, surreal artwork, and anime-inspired designs to create immersive and engaging brand experiences. ## Related on Trend Hunter - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Graphic Fashion Animation Campaigns](https://www.trendhunter.com/trends/superflat-animation.md) - [GenAI Fashion Campaigns](https://www.trendhunter.com/trends/desigual-x-neural-fashion.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Art-Driven Fashion Capsules](https://www.trendhunter.com/trends/joy-artist-capsule.md) - [Contemporary Femininity Fashion Campaigns](https://www.trendhunter.com/trends/contemporary-femininity.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Exploratory Rose-Centered Fashion Campaigns](https://www.trendhunter.com/trends/eva-green.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md)