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# Graphic Envelope Clutches
Proenza Schouler's Small Lunch Bag Clutch Boasts a Marbled Print

By Jana Pijak | Published 2014-11-05 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/graphic-envelope-clutch
References: [international.proenzaschouler](http://international.proenzaschouler.com/small-lunch-bag-9.html?s=6018) & [proenzaschouler](http://proenzaschouler.com)

This graphic envelope clutch by Proenza Schouler boasts a monochromatic and marbled print. The bag's vibrant pattern is accented with hints of hidden color bursts of pink and green.

In addition to its monochromatic base, this graphic envelope clutch is accented with an orange interior and side panels along with a matching back pocket that allows for additional storage.

This eye-catching [statement accessory](https://www.trendhunter.com/trends/summer-handbag-collection) by Proenza Schouler is priced at a €590 rate and is sure to appeal to the urban fashionista who isn't too fussy when it comes to their accessories of choice. This compact clutch is a great [lunch bag alternative](https://www.trendhunter.com/trends/march-packable-tote-bag) and fits one's essentials like phone, wallet and keys. The piece can be paired with a casual, urban look or with an edgier ensemble that is more evening-appropriate.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 41% | Activity: 13% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion)

## Key Themes

### What Makes This Trend Stand Out

- **Graphic Envelope Clutches:** Opportunity for disruptive innovation in the fashion accessories industry by combining vibrant graphic prints with functional features.
- **Monochromatic and Marbled Prints:** Opportunity for disruptive innovation in the textile printing industry by developing new techniques to create unique monochromatic and marbled patterns.
- **Compact Clutch as a Lunch Bag Alternative:** Opportunity for disruptive innovation in the lunch bag industry by designing compact clutches that can also accommodate essentials like phone, wallet, and keys.

### Sectors Adopting This

- **Fashion Accessories Industry:** Opportunity for disruptive innovation in the fashion accessories industry by introducing graphic envelope clutches as trendy statement accessories.
- **Textile Printing Industry:** Opportunity for disruptive innovation in the textile printing industry by experimenting with monochromatic and marbled print techniques to create eye-catching designs.
- **Lunch Bag Industry:** Opportunity for disruptive innovation in the lunch bag industry by developing compact clutches that offer a fashionable alternative and can accommodate essential items.

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