# Bold Hipster Asian Branding The Graphic Branding Used for Kigo Kitchen is Bright and Funky By Farida Helmy | Published 2014-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/graphic-branding References: [inspirationhut.net](http://inspirationhut.net/inspiration/impressive-restaurant-branding-kigo-kitchen-creature-design/) & [welcometocreature](http://welcometocreature.com) Straying away from the typical Asian joint branding, this fun graphic branding designed for Kigo Kitchen is bound to make it a popular option for people craving their weekly dose of veggie noodles. Playing with [funky typeface](https://www.trendhunter.com/trends/pumpui) and putting a lot of emphasis on certain letters and words, the Kigo Kitchen identity is [bold, bright](https://www.trendhunter.com/trends/big-hug-1) and very hip. The graphic branding design works perfectly with the simple illustrations used on the packaging and menus, giving the whole identity a harmoniously cheeky and hipster feel. The design team behind the Kigo Kitchen identity come from the design firm [Creature Design](https://www.trendhunter.com/trends/neon-cylinders-origami-orange). The edgy firm found just the right balance between creativity and simplicity, and were able to craft the ideal identity for the Pan-Asian lunch and dinner joint. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 77% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Funky Graphic Branding:** Exploring bold and hipster-inspired graphic branding designs to create a unique and attention-grabbing identity. - **Cheeky and Harmonious Design:** Incorporating playful illustrations and typefaces to establish a harmonious and cheeky visual identity for a brand. - **Diverging From Traditional Branding:** Breaking away from conventional branding strategies to create a distinctive and memorable brand experience. ### Industries Being Reshaped - **Restaurant and Food Industry:** Implementing funky graphic branding in the restaurant and food industry to create a visually captivating dining experience. - **Design and Creative Agency:** Assisting design firms and creative agencies in crafting bold and hipster-inspired branding for clients. - **Graphic Design Industry:** Creating opportunities for graphic designers to experiment with playful and unconventional branding approaches. ## Related on Trend Hunter - [Food-Inspired Brand Imagery](https://www.trendhunter.com/trends/cooking-clases-barcelona-venue.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Vegan Food Branding Updates](https://www.trendhunter.com/trends/impossible-foods-3.md) - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Youthful Restaurant Interiors](https://www.trendhunter.com/trends/design-next-agency.md) - [Thoughtfully Designed Compact Restaurants](https://www.trendhunter.com/trends/loong-noodles.md) - [Pink Sushi Boxes](https://www.trendhunter.com/trends/dept-sushi.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md)