# Grapefruit-Laced Double IPAs This IPA Offers a Juicy Burst Of Grapefruit & Tropical Aromas By Rahul Kalvapalle | Published 2022-04-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grapefruitlaced-double-ipa References: [brewbound](https://www.brewbound.com/news/lawsons-finest-releases-double-sunshine-ipa-outside-taproom-for-first-time) & [lawsonsfinest](https://www.lawsonsfinest.com/)  Given that early spring generally marks the final flourish of grapefruit season, it's well and truly an appropriate time to release a delectable grapefruit-infused beer, which is precisely what [Lawson's Finest Liquids](https://www.trendhunter.com/trends/sipn) has done with the much-anticipated distribution of its [grapefruit double IPA](https://www.trendhunter.com/trends/empyrean-brewing). The 'Double Sunshine with Ruby Red Grapefruit' has been a favourite ever since it began to be brewed by the venerable Vermont brewery, with the latest iteration of this double IPA said to combine a tried and tested formula with a couple of gentle bonuses. According to Sean Lawson, CEO and founding brewer of Lawson's Finest Liquids, the distribution of this beer across nine states is a means of servicing a growing need among beer lovers. “Double Sunshine with Ruby Red Grapefruit is the most highly coveted brew among our loyal fans. This special edition has an extra layer of mouth-watering, juicy, lush fruit character and [dank tropical aromas](https://www.trendhunter.com/trends/big-mango-beer-hug)," Lawson said. Image Credit: Lawson's Finest Liquids ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 5% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Grapefruit-infused Beers:** There is a growing demand for fruity-flavored beers infused with grapefruit, especially during grapefruit season. - **Double Ipas:** Double IPAs are gaining popularity, and breweries are experimenting with different ways to enhance the flavor and aroma of their brews. - **Special Edition Beers:** Creating small-batch, limited-edition beers with unique flavors can generate excitement and loyalty among beer lovers. ### Industries Being Reshaped - **Craft Beer Industry:** Craft breweries can experiment with grapefruit-infused beers and unique flavors to stand out in an increasingly competitive industry. - **Fruit Juices Industry:** Collaborating with breweries to provide a variety of fruit flavors for beer production can be a lucrative opportunity for fruit juice producers. - **Alcohol Distribution Industry:** Distributors can capitalize on the growing demand for specialty and limited-edition beers, such as the highly-coveted Double Sunshine with Ruby Red Grapefruit, and expand their portfolio accordingly. ## Related on Trend Hunter - [Hop-Heavy Double IPAs](https://www.trendhunter.com/trends/hopheavy-double-ipa.md) - [Tropical Double IPAs](https://www.trendhunter.com/trends/tropical-double-ipa.md) - [Double Dry-Hopped IPAs](https://www.trendhunter.com/trends/dryhopped-ipas.md) - [Dry-Hopped Double IPAs](https://www.trendhunter.com/trends/dryhopped-double-ipa.md) - [Brashly Hopped Double IPAs](https://www.trendhunter.com/trends/hopped-double-ipas.md) - [Mango-Infused Double IPAs](https://www.trendhunter.com/trends/mangoinfused-double-ipa.md) - [Watermelon-Infused Double IPAs](https://www.trendhunter.com/trends/watermelon-double-ipa.md) - [Aromatic West Coast IPAs](https://www.trendhunter.com/trends/strong-ipa.md) - [Experimentally Hopped Double IPAs](https://www.trendhunter.com/trends/experimentallyhopped-double-ipa.md)