# Fruit-Flavored Kefirs Bio-Tiful's Strawberry & Grapefruit-Flavored Kefir Smoothie is Nutritious By Mary Van Puymbroeck | Published 2017-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grapefruitflavored-kefir References: [dairyreporter](http://www.dairyreporter.com/Retail-Shopper-Insights/What-s-new-in-the-dairy-aisles-June-product-launches) & [sainsburys](http://www.sainsburys.co.uk/webapp/wcs/stores/servlet/gb/groceries/bio-tiful-strawberry---grapefruit-kefir-smoothie?langId=44&storeId=10151&krypto=2S/HAbA8//EbJ/KoGpYRBRF8cXGOxa1IwH4eNU+4xtNskuAFcOFoAqsVs/dOpk3UMvZ1VrxEkbgtTxdfw1/uqbY+Q/JizhskQeM+N/9O2sTzJoQRIovWQF645LG5nstA421hqsbibZVBB6zwleJWzcDbqXQSAcIiIi01wRCnH40=&ddkey=http:gb/groceries/bio-tiful-strawberry---grapefruit-kefir-smoothie) For a zingy probiotic boost, Bio-Tiful's strawberry & grapefruit-flavored kefir is a great and energizing way to start your morning. This [kefir smoothie](https://www.trendhunter.com/trends/lifeway-probiotic-sunrise-smoothie) is made with high quality milk and features authentic kefir cultures. Kefir is a probiotic that aids in lactic digestion, supports the immune system, and boosts one's metabolism. This healthy drink is flavored with [natural strawberry puree](https://www.trendhunter.com/trends/lifeway-kefir-sakura-cherry-blossom) and grapefruit juice for an added punch of flavor. Contrasted with the smooth, milky texture of the smoothie, and added health benefits of kefir cultures, this drink makes a well-rounded breakfast. The product is ideal for those on the go or those looking for an added boost in the morning. Bio-Tiful's strawberry & grapefruit-flavored kefir is available exclusively at 'Sainsburys' in the UK. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 10% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Probiotic Beverages:** Opportunity to create more fruit-flavored probiotic beverages like strawberry & grapefruit kefir smoothie. - **Functional Drinks:** Innovation opportunity in developing functional drinks that not only taste good but also provide health benefits like boosting metabolism. - **Convenient Breakfast Options:** Market potential for ready-to-drink, nutritious breakfast options like Bio-Tiful's on-the-go strawberry & grapefruit kefir. ### Where This Applies - **Dairy:** Disruptive innovation opportunities in the dairy industry through the creation of more flavored kefir products. - **Health and Wellness:** Opportunity to tap into the health and wellness industry by developing functional drinks with probiotic benefits and natural flavors. - **Retail:** Innovation opportunity for retailers to offer more convenient breakfast options like ready-to-drink kefir smoothies. ## Related on Trend Hunter - [Gut Health Kefir Refreshments](https://www.trendhunter.com/trends/kefir-drink.md) - [Protein-Packed Kefir Drinks](https://www.trendhunter.com/trends/high-protein-kefir-drinks.md) - [Immunity Support Kefir Products](https://www.trendhunter.com/trends/biotiful-gut-health.md) - [Boldly Flavored Kefir Drinks](https://www.trendhunter.com/trends/kefir-flavor.md) - [Low-Sugar Kefir Waters](https://www.trendhunter.com/trends/kif-and-co.md) - [Drinkable Gut Health Products](https://www.trendhunter.com/trends/activia-kefir.md) - [Approachable Kefir Drinks](https://www.trendhunter.com/trends/madagascan-vanilla-kefir.md) - [Flavored Kefir Waters](https://www.trendhunter.com/trends/kindred-cultures.md) - [Coconut Kefir Yogurts](https://www.trendhunter.com/trends/kefirkult.md)