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# Exotic Grapefruit-Shaped Purses
The Nasty Gal Grapefuit Bag is Bright and Juicy for Spring

By Kristina Marković | Published 2014-02-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/grapefruit-shaped
References: [wanelo](http://wanelo.com/p/8582017/carissa-floppy-hat) & [wl.nastygal](http://wl.nastygal.com/lookbooks-pastels/nila-anthony-sweet-grapefruit-bag)

The Nasty Gal's grapefruit shaped Sweet Grapefruit bag is bright and juicy for Spring 2014. The sweet faux leather pink and yellow grapefruit-inspired bag is delicious. The pastel color mix of pink and yellow screams spring-time. If your favorite fruit is grapefruit, then this bag is a symbolic reminder and great conversation starter.

The fruity purse is a refreshing shape and color that complements the floral season. The purse would also be a [great Easter statement piece](https://www.trendhunter.com/trends/emerald-dolce-box-bag) with the festive pink and yellow color scheme.

The Sweet Grapefruit bag is has a fully lined interior, with a cell phone pouch and zip pockets and yellow detachable/adjustable straps. The purse would look fabulous paired with a crisp white cocktail dress. The [grapefruit shaped purse](https://www.trendhunter.com/trends/epure-xs-toast-bag) is a fruity statement piece for vibrant daring souls.

## Trend Insights (Trend Hunter)

- Score: 3.7/10
- Popularity: 63% | Activity: 40% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Fruity Statement Accessories:** Reflecting the popularity of unique and playful accessory designs, there is an opportunity to create more statement pieces inspired by fruits.
- **Seasonal Color Mixes:** As consumers look for items that reflect the changing seasons, there is an opportunity to create products with color schemes that evoke specific times of the year.
- **Playful Conversation Starters:** Products that serve as conversation starters are in demand and there is an opportunity to create more whimsical and visually interesting items that can spark interesting interactions.

### Where This Applies

- **Fashion Accessories:** The fashion accessories industry can capitalize on the trend of unique and playful designs inspired by fruits by creating more statement pieces like grapefruit-shaped purses.
- **Apparel:** Apparel brands can consider incorporating seasonal color mixes into their collections to cater to consumers' desire for items that reflect the changing seasons.
- **Gift and Novelty:** The gift and novelty industry can offer more playful and visually interesting products that serve as conversation starters, such as whimsical fruit-inspired items like the grapefruit-shaped purse.

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- [Playful Statement Grocery Bags](https://www.trendhunter.com/trends/trollex.md)
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