# Fitness Company Candles The Grapefruit Pop Candle Shares SoulCycle's Uplifting Essence By Laura McQuarrie | Published 2020-09-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grapefruit-pop-candle References: [wellandgood](https://www.wellandgood.com/candles-from-wellness-studios/) & [shop.soul-cycle](https://shop.soul-cycle.com/us/en/accessories/self-care/candles/grapefruit-pop-candle-SA4A180072.html) [SoulCycle](https://www.trendhunter.com/trends/sweat-it-out), known for its upbeat, motivational classes, temporarily closed many of its locations this year in the interest of keeping its community healthy during a global pandemic—fortunately, people can still tap into the uplifting atmosphere created by the fitness company with its collaborative Grapefruit Pop Candle candle. The SoulCycle x Jonathan Adler Grapefruit Pop Candle shares a signature grapefruit scent within a cheery yellow container. Even though SoulCycle has safely reopened many of its studio locations with new safety protocols, the [uplifting candle](https://www.trendhunter.com/trends/the-white-lotus-x-nest-new-york) helps people to bring the experience of the fitness company's high-energy workout classes home. The collaborative candle created with designer Jonathan Adler promises to be especially mood-boosting during the fall and winter months of the year. Image Credit: SoulCycle ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 80% | Activity: 84% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Collaborative Candles:** The creation of collaborative candles between brands offers an opportunity for businesses to extend their brand experience beyond their core products. - **Fitness Home Experience:** The development of products that bring the experience of fitness studios into people's homes presents an opportunity for fitness companies to reach a wider audience and diversify their revenue streams. - **Scented Mood-boosters:** The trend of scented products that are designed to uplift people's moods provides an opportunity for companies to tap into the growing self-care market and offer unique wellness solutions. ### Industries Being Reshaped - **Fitness:** The fitness industry can explore opportunities in creating home workout products and collaboration with other lifestyle brands to enhance the overall fitness experience. - **Home Decor:** The home decor industry can partner with fitness brands to create scented products that create a specific mood or ambiance, expanding their product range and customer base. - **Wellness:** The wellness industry can leverage scented products and collaborations to provide holistic self-care solutions that promote mental and emotional well-being. ## Related on Trend Hunter - [Post-Class-Focused Wellness Campaigns](https://www.trendhunter.com/trends/sweat-it-out.md) - [Sunshine-Inspired Candles](https://www.trendhunter.com/trends/sensory-candle.md) - [Functional Artisanal Candle Collections](https://www.trendhunter.com/trends/artisanal-candle-collection.md) - [Mindful Candle Collections](https://www.trendhunter.com/trends/mindful-candle.md) - [Mediterranean Summer-Inspired Candles](https://www.trendhunter.com/trends/olive-citron.md) - [Calming Fun-Loving Candle Collections](https://www.trendhunter.com/trends/unbound-glo.md) - [Californian-Inspired Plant-Based Candles](https://www.trendhunter.com/trends/citrus-sky-candle.md) - [Wellness-Inspired Candles](https://www.trendhunter.com/trends/yankee-candle-well-living.md) - [Candle-Paired Drink Collections](https://www.trendhunter.com/trends/emotional-illuminations.md)