# Balanced Tartness Kombuchas The Health-Ade Grapefruit Kombucha Features Cold-Pressed Juice By Michael Hemsworth | Published 2019-10-31 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grapefruit-kombucha References: [trndmonitor](https://trndmonitor.com/drink-spotlight-health-ade-grapefruit-kombucha/) & [health-ade](https://health-ade.com/) The Health-Ade Grapefruit Kombucha is a premium wellness beverage that aims to provide a burst of tart citrus flavor along with a touch of sweetness for an uplifting experience. The drink starts with a base of [kombucha](https://www.trendhunter.com/trends/spraga-kombucha), which is paired with cold-pressed juice from organic ruby red grapefruits as well as [organic blood oranges](https://www.trendhunter.com/trends/blood-orange-kombucha). This helps to accelerate the tartness of the fermented tea as well as the sweetness level, while a touch of evaporated cane juice offers added sugar to balance out bitterness. The Health-Ade Grapefruit Kombucha is focused on a free-from ingredient list that is non-GMO, organic, raw and gluten-free to make it suitable for consumers who practice specialty diets. The bubbly citrus profile of the drink makes it a healthful alternative to traditional [citrus sodas](https://www.trendhunter.com/trends/live-soda-juicy-grape) on the market. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 19% | Activity: 30% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Cold-pressed Juice:** Cold-pressed juice is being used as a flavorful and healthful ingredient in kombuchas, providing a burst of flavor and nutritional benefits. - **Free-from Ingredient List:** Consumers are gravitating towards products with a free-from ingredient list that aligns with their specialty diets, creating opportunities for innovative and inclusive product offerings. - **Healthful Alternatives to Sodas:** There is a growing demand for healthful and flavorful alternatives to traditional sodas, opening up opportunities for the development of kombuchas with unique and refreshing profiles. ### Where This Applies - **Beverage:** The beverage industry can explore the use of cold-pressed juice in kombuchas to create unique and flavorful wellness beverages. - **Health and Wellness:** The health and wellness industry can tap into the popularity of free-from ingredient lists and develop products that cater to specialty diets, providing accessible options for health-conscious consumers. - **Non-alcoholic Beverages:** The non-alcoholic beverage industry can capitalize on the demand for healthful alternatives to sodas by creating innovative kombucha flavors that offer refreshing and guilt-free experiences. ## Related on Trend Hunter - [Lemonade-Infused Berry Kombucha](https://www.trendhunter.com/trends/berry-lemonade-1.md) - [Tropical Fermented Beverages](https://www.trendhunter.com/trends/health-ade-guava-dragon-fruit.md) - [Guava Dragon Fruit Kombuchas](https://www.trendhunter.com/trends/health-ade-1.md) - [Digestion-Focused Kombucha Drinks](https://www.trendhunter.com/trends/glow-up.md) - [Nostalgic Gut Health Sodas](https://www.trendhunter.com/trends/healthade-grape-sunsip.md) - [Iced Tea Lemonade Kombuchas](https://www.trendhunter.com/trends/iced-tea-lemonade-kombucha.md) - [Indulgent Pineapple Beverages](https://www.trendhunter.com/trends/pineapple-creamsicle.md) - [Refreshing Canned Kombuchas](https://www.trendhunter.com/trends/healthade-kombucha.md) - [Creamsicle-Inspired Kombuchas](https://www.trendhunter.com/trends/health-ade-orange-creamsicle.md)