# Citrus-Based IPAs Adnams Brewery's Grapefruit IPA is Perfect for the Summer By Mishal Omar | Published 2017-07-13 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grapefruit-ipa References: [edp24](http://www.edp24.co.uk/features/blood-orange-wheat-beer-and-grapefruit-ipa-have-you-tried-adnams-new-beers-yet-1-5102740) & [ratebeer](https://www.ratebeer.com/beer/marks-spencer-grapefruit-ipa/505473/) [Adnams Brewery](https://www.trendhunter.com/trends/adnams-brewery) has released three new beers that are well-suited for the summer months, including a Blood Orange Wheat Beer, a Laid Back IPA, and a refreshing Grapefruit IPA. The Grapefruit IPA has a relatively clear grapefruit flavor, however it also contains [other citrus ingredients](https://www.trendhunter.com/trends/orange-cream-soda) like bitter orange – with consumers also noticing hints of tangerine and lemon. The beer pours into a pale amber color, and consumers describe it as being medium bodied, semi-sweet, and having strong flavors of tartness, florals, and spices. Adnams Brewery's Grapefruit IPA is the perfect refreshing beverage that consumers can enjoy in the warm summer months, offering a light body as well as flavors that are quite popular at this time of year. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 6% | Activity: 2% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Citrus-infused Craft Beers:** Craft breweries can explore creating innovative and refreshing beers by infusing them with different citrus flavors like grapefruit, blood orange, and tangerine. - **Summer Seasonal Beers:** Breweries can capitalize on the demand for light and refreshing beers by releasing limited-edition summer seasonal brews that offer unique flavors and characteristics. - **Flavor-driven Craft Beer Market:** There is an opportunity for craft breweries to tap into the growing market of flavor-driven craft beers that appeal to consumers looking for unique taste experiences. ### Sectors Adopting This - **Craft Beer:** Craft breweries can explore different citrus-based IPAs to attract customers and offer a refreshing twist to their beer lineup. - **Beverage Manufacturing:** Beverage companies can invest in new product development to create citrus-infused drinks that cater to the summer season and capitalize on the popularity of citrus flavors. - **Hospitality and Foodservice:** Restaurants and bars can feature citrus-based IPAs on their menus to cater to customers' preferences for light and refreshing summer beverages. ## Related on Trend Hunter - [Heavily Hopped IPAs](https://www.trendhunter.com/trends/crisp-ipa.md) - [Summery Seaside-Inspired Beers](https://www.trendhunter.com/trends/citrus-sea-ipa.md) - [Sessionable Summer IPAs](https://www.trendhunter.com/trends/summer-ipas.md) - [Springtime Tropical IPAs](https://www.trendhunter.com/trends/tropical-ipas.md) - [Citrus-Centric Fruit Beers](https://www.trendhunter.com/trends/citruscentric-fruit-beer.md) - [Peach-Infused Hazy IPAs](https://www.trendhunter.com/trends/peach-hazy-ipa.md) - [Tangerine-Laced Hazy IPAs](https://www.trendhunter.com/trends/tangrine-hazy-ipa.md) - [Collaborative European IPAs](https://www.trendhunter.com/trends/sunrise-sunset-ipa.md) - [Pale Fruit-Forward Beers](https://www.trendhunter.com/trends/adnams-brewery.md)