# Anti-Aging Grape Serums Sorrentino Introduces the FRUPA Anti-Aging Grape Serum By Kalin Ned | Published 2024-02-07 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/grape-serum References: [lucianopignataro.it](https://www.lucianopignataro.it/a/e-nato-frupa-piedirosso-il-siero-duva-vulcanica-anti-age-di-cosmetica-biologica-di-sorrentino-vini/242768/)  The FRUPA Anti-Aging Grape Serum by Sorrentino offers a unique approach to skincare harnessing the power of Piedirosso grapes grown on volcanic soil in the Vesuvius National Park. The beauty product is vegan and organic. Its formula is designed to protect and rejuvenate the skin, especially in the area of the eyes. The product may be used on the face, neck, and décolleté. The FRUPA Anti-Aging Grape Serum stands out in the market by leveraging phytoactive extracts that are rich in resveratrol—a compound known to smooth fine lines and wrinkles, improve elasticity, calm inflammation, and address discoloration. Sorrentino has derived these phytoactive extracts from fermented grape skins. Sorrentino's commitment to eco-sustainability is evident in its circular economy project, which involves the recovery and valorization of vinification residues. By utilizing grape extracts from their Crù Prodivi vineyards, the brand promotes environmental consciousness and showcases respect for the land's history and nature. Image Credit: Sorrentino ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 72% | Activity: 89% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Vegan Skincare:** The FRUPA Anti-Aging Grape Serum by Sorrentino offers a vegan and organic approach to skincare. - **Phytoactive Extracts:** The FRUPA Anti-Aging Grape Serum stands out by leveraging phytoactive extracts rich in resveratrol for rejuvenating the skin. - **Circular Economy:** Sorrentino's circular economy project showcases their commitment to eco-sustainability and valorization of vinification residues. ### Who This Affects Most - **Skincare:** Sorrentino's FRUPA Anti-Aging Grape Serum introduces a unique approach to vegan skincare. - **Beauty:** The FRUPA Anti-Aging Grape Serum utilizes phytoactive extracts to address various skincare concerns. - **Sustainability:** Sorrentino's circular economy project promotes environmental consciousness and sustainable practices in the beauty industry. ## Related on Trend Hunter - [Supercharged Antioxidant Skincare](https://www.trendhunter.com/trends/supergrape.md) - [Gentle Graceful Aging Serums](https://www.trendhunter.com/trends/aeonia-gentle-age-defying-serum.md) - [Triple Action Serums](https://www.trendhunter.com/trends/triple-action-firming-serum.md) - [Nourishing Anti-Aging Skincare](https://www.trendhunter.com/trends/svr-densitium.md) - [Anti-Aging Spa Duos](https://www.trendhunter.com/trends/antiaging-spa.md) - [Fruit-Infused Retinol Serums](https://www.trendhunter.com/trends/blackberry-retinol-blemish-serum.md) - [Age-Preserving Nourishing Serums](https://www.trendhunter.com/trends/bionassay.md) - [Luxury Anti-Aging Products](https://www.trendhunter.com/trends/luxury-antiaging-product.md) - [Powerful Anti-Aging Treatments](https://www.trendhunter.com/trends/antiaging-treatments.md)