# Repurposed Grape Gins Foxhole Spirits' Hyke Gin is Made with Discarded Supermarket Grapes By Laura McQuarrie | Published 2019-03-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/grape-gin References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2019/03/foxhole-spirits-creates-hyke-gin-with-waste-grapes/) & [foxholespirits](https://www.foxholespirits.com/foxhole-gin) Foxhole Spirits created Hyke Gin as an innovative [grape gin spirit](https://www.trendhunter.com/trends/renais-grand-cru) that's made with discarded [Tesco](https://www.trendhunter.com/trends/whitley-neill-gins) supermarket grapes. The new gin, available in 500-milliliter bottles, will be available exclusively through Tesco stores as part of the [waste-reducing goals](https://www.trendhunter.com/trends/rotterdam-urban-winery) that the retailer is working towards by the year 2030. The grapes that are used in the making of the spirit are snipped from bunches that are packaged for supermarket shelves and flavor the gin alongside botanicals like coriander, myrrh and rooibos that take cues from the African and South American origins of the fruit. The result is an affordable, sustainable and inspiring product that is described as having "rich, sweet citrus characters” and a rich aroma. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 38% | Activity: 54% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Why This Trend Is Growing - **Repurposed Grape Gins:** Creating innovative gin spirits using discarded supermarket grapes, presenting an opportunity for waste reduction and sustainable production. ### Industries Being Reshaped - **Craft Distilleries:** Craft distilleries can adopt the concept of repurposing discarded produce, such as grapes, to create unique and sustainable gin products. - **Supermarkets:** Supermarkets can collaborate with distilleries to repurpose unsold or imperfect produce into value-added products, reducing waste and promoting sustainability. - **Sustainable Food and Beverage:** The sustainable food and beverage industry can explore ways to repurpose and utilize discarded ingredients, such as grapes, to create innovative and eco-friendly products. ## Related on Trend Hunter - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/pinot-noir-gin.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/strawberry-gin-liqueur.md) - [Upcycled Donut Gin Spirits](https://www.trendhunter.com/trends/little-joy-spirits.md) - [Futuristic Luxury Gins](https://www.trendhunter.com/trends/wyld-gin.md) - [Aluminum Gin Bottles](https://www.trendhunter.com/trends/hyke-3.md) - [Eco-Conscious Gin Brands](https://www.trendhunter.com/trends/gray-whale-gin.md) - [Upcycled Grape Distilleries](https://www.trendhunter.com/trends/re-find.md) - [Upcycled Strawberry Gins](https://www.trendhunter.com/trends/wonky-strawberry-gin.md) - [Wine-Inspired Gin Spirits](https://www.trendhunter.com/trends/le-gin-13.md)