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# Luxury Grape Bunches
A Bunch of 30 'Ruby Roman' Grapes from Japan Cost $10,900

By Laura McQuarrie | Published 2016-07-13 | Luxury
Source: Trend Hunter, https://www.trendhunter.com/trends/grape-bunches
References: [luxurylaunches](http://luxurylaunches.com/auctions/the-worlds-most-expensive-grapes-cost-10900-for-a-bunch.php)

Consumers know that certain types of fresh produce will sometimes become expensive at certain times of the year, but these [grape bunches from Japan](https://www.trendhunter.com/trends/mojitoflavored-grapes) are being sold at extremely extravagant prices.

The [Ruby Roman](https://www.trendhunter.com/trends/ruby-hearts-gummies) grapes are larger than the size of the average grape, coming in at about the same size as a ping pong ball. As such, individual grapes are valued at about $360 each, meaning that a bunch of Ruby Roman grapes from Japan would be sold for about $10,900—or ¥‎ 1.1 million. Currently, about 46 small batches of these extravagant grapes are being sold thorough a supermarket in Amagasaki in Hyoko Prefecture.

As fruits are often given as gifts in Japan to show one's appreciation and foster strong relationships, there is a market for these [luxury grape bunches](https://www.trendhunter.com/trends/extreme-sour-watermelon-blast-grapes).

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 35% | Activity: 66% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury)

## Key Themes

### What's Driving This Trend

- **Luxury Fresh Produce:** The high demand for expensive produce like luxury grape bunches presents an opportunity for businesses to cater to affluent consumers.
- **Extravagant Food Gifting:** The Japanese tradition of giving fruits as gifts opens up a niche market for premium and unique gifting experiences.
- **High-value Specialty Crops:** Growing and marketing specialty crops, such as oversized grapes, can create a lucrative market for high-value agricultural products.

### Who This Affects Most

- **Agriculture:** The cultivation and production of premium and specialty crops, like luxury grape bunches, can be a profitable sector for farmers and growers.
- **Food Retail:** Upscale supermarkets and specialty food stores have an opportunity to tap into the demand for luxury produce, attracting high-end customers.
- **Gifting and Luxury Goods:** Creating exclusive gifting experiences by offering luxury fruits, like the Ruby Roman grapes, can attract affluent consumers seeking unique and extravagant presents.

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