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# Naturally Crispy Granola Treats
The Viki's Foods Granola Bark is a Tasty Alternative Treat

By Michael Hemsworth | Published 2017-03-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/granola-treats
References: [preparedfoods](http://www.preparedfoods.com/articles/119540-vikis-granola-bark)

Many granola treats have made the transition from being a healthier snack alternative to a natural treat, which is what we're seeing with the Viki's Foods Granola Bark. Positioned as an indulgent snack that will offer a treat that won't throw off your diet, the Viki's Foods Granola Bark is crafted with quality ingredients to make it a simple pleasure.

The granola treats come in four flavor varieties including Banana Crunch, Original, Blueberry Blast and Citrus Explosion, which make them an [artisanal snack](https://www.trendhunter.com/trends/junkless-drizzled) to enjoy over a chocolate bar. The [brittle-style Viki's Foods Granola Bark](https://www.trendhunter.com/trends/rind-granola-squares) is crispy and portable, which makes it ideal for eating while on the go, when at the office or even between classes for students of all ages.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 45% | Activity: 11% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Healthier Snacks:** Opportunity for disruptive innovation in creating snacks that provide a healthier alternative to traditional indulgent treats.
- **Artisanal Snacking:** Disruptive innovation opportunity to create unique and gourmet snacks that offer a premium snacking experience.
- **On-the-go Convenience:** Opportunity for disruptive innovation in developing portable snacks that can be easily consumed while busy or on the move.

### Sectors Adopting This

- **Food and Beverage:** Opportunity for disruptive innovation in the food and beverage industry to create healthier and more gourmet snacking options.
- **Wellness and Fitness:** Disruptive innovation opportunity in the wellness and fitness industry to offer convenient and nutritious snacks that align with healthy lifestyles.
- **Education:** Opportunity for disruptive innovation in the education industry to provide convenient and nutritious snacks for students to enjoy between classes.

## Related on Trend Hunter

- [Snacking-Friendly Granolas](https://www.trendhunter.com/trends/go-raw-snacking-granola.md)
- [Snackable Granola Clusters](https://www.trendhunter.com/trends/natures-garden-clusters.md)
- [Craveable Granola Bites](https://www.trendhunter.com/trends/crunchy-bites.md)
- [Snack Bar-Inspired Granolas](https://www.trendhunter.com/trends/nkd-granola.md)
- [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md)
- [Nourishing Cookie Granolas](https://www.trendhunter.com/trends/cookie-granola.md)
- [Texture-Rich Yogurt Barks](https://www.trendhunter.com/trends/general-mills-2.md)
- [Low-Sugar Crunch Bars](https://www.trendhunter.com/trends/crunch-bar.md)
- [Fruit-Infused Oat Bites](https://www.trendhunter.com/trends/granola-bakes.md)
