# Fava Bean Granolas Fava Mill's Granola Mixes Blend Oat Flakes and Fava Bean Flour By Laura McQuarrie | Published 2016-10-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/granola-mix References: [harryandparker.myshopify](http://harryandparker.myshopify.com/collections/favamill) & [favamill](http://www.favamill.com/products) While it's not uncommon to find breakfast granola mix products that come in flavors like Cranberry or Apple & Cinnamon, [Fava Mill](https://www.trendhunter.com/trends/fava-bean-tofu) does something a bit different to its blends. Fava Mill's products include a flavorful assortment of exotic flavors like Berries & Beets and Apricot & Papaya, which blend oat flakes with [fava bean flour, pea protein](https://www.trendhunter.com/trends/beanvivo) and a few other ingredients to add flavor, plus nutritional benefits. The simple packaging that these products come in boasts "9% fibre" and "18% protein." As of late, there has been an emphasis on creatingr granolas that are free from nuts, grains and gluten, as well as other ingredients that include allergens. Fava Mill's vegan granola products are free from both soy and wheat. ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 12% | Activity: 7% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Exotic-flavored Granolas:** Opportunity to create new flavors of granolas that blend non-traditional ingredients together for an entirely new taste. - **Nutritional Granolas:** Opportunity to market granolas for their nutritional benefits, such as fiber and protein content, in addition to their taste. - **Allergen-free Granolas:** Opportunity to cater to the rising demand for allergen-free products, particularly among those with nut, grain, or gluten allergies. ### Who This Affects Most - **Food Manufacturing:** This industry could create a line of exotic-flavored, nutritional, or allergen-free granolas for retail or wholesale. - **Health and Wellness:** This industry could market granolas as a nutritious part of a daily diet, emphasizing their health benefits in addition to their taste. - **Allergy Relief:** This industry could cater to those with nut, grain, and gluten allergies by creating allergen-free granolas like those produced by Fava Mill. ## Related on Trend Hunter - [Bean-Based Pancake Mixes](https://www.trendhunter.com/trends/full-of-beans-pancake-and-waffle-mix.md) - [Fava Bean Protein Isolates](https://www.trendhunter.com/trends/favapro.md) - [Fava Bean Protein Products](https://www.trendhunter.com/trends/fava-bean-protein-isolate.md) - [Bean-Powered Pastas](https://www.trendhunter.com/trends/fava-bean-pasta.md) - [Ghee-Roasted Granolas](https://www.trendhunter.com/trends/panjiri-granola.md) - [Crunchy Chickpea Granolas](https://www.trendhunter.com/trends/chickpea-granola-crunch-mix.md) - [Fava-Based Packaged Tofus](https://www.trendhunter.com/trends/fava-bean-tofu.md) - [Flavorful Protein-Packed Granolas](https://www.trendhunter.com/trends/protein-granolas.md) - [Savory Superfood Granolas](https://www.trendhunter.com/trends/savory-seed-organic-granola.md)