# Artisan Granola Branding Granola Mranola Boasts a Brand Identity Designed by Ipek Eris By Rebecca Byers | Published 2015-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/granola-branding References: [behance.net](https://www.behance.net/gallery/17708585/Granola-Mranola) & [granolamranola](http://www.granolamranola.com) This example of granola branding hails from Istanbul and was realized by graphic designer Ipek Eris for artisan brand [Granola Mranola](https://www.trendhunter.com/trends/fuel10k-granola). With a warm range of packaging that makes it easy to imagine the product at your own breakfast table, Granola Mranola bills itself as "fun, fit and healthy," making it a nutritional alternative to [sugary breakfast cereals](https://www.trendhunter.com/trends/nutrigrain-bar). While granola is definitely a modern staple, consumers are often tasked with deciphering between varieties that all seem the same. In order to stand out on store shelves, the brand has employed the power of artisan branding to create a trustworthy, necessary feel to the product. In many ways, Granola Mranola hits on staples of modern granola branding that includes rustic craft paper, chalkboard graphics and easily portable, reseable pouches. ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 36% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Artisan Branding:** Disruptive innovation opportunity: Explore the use of artisan branding to create a trustworthy and necessary feel for products in crowded markets. - **Nutritional Alternatives:** Disruptive innovation opportunity: Develop new nutritional alternatives to sugary breakfast cereals that appeal to health-conscious consumers. - **Rustic Packaging:** Disruptive innovation opportunity: Utilize rustic craft paper and chalkboard graphics in packaging design to differentiate products on store shelves. ### Sectors Adopting This - **Food & Beverage:** Disruptive innovation opportunity: Introduce innovative and nutritional alternatives to traditional food products. - **Graphic Design:** Disruptive innovation opportunity: Explore creative and visually appealing designs for branding and packaging in various industries. - **Retail:** Disruptive innovation opportunity: Implement eye-catching packaging designs to attract customers and stand out among competitors on store shelves. ## Related on Trend Hunter - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Delectable Nutrient-Rich Granolas](https://www.trendhunter.com/trends/super-granolas.md) - [Nutritious Organic Granolas](https://www.trendhunter.com/trends/superfood-granolas.md) - [Healthy Snack Rebrands](https://www.trendhunter.com/trends/eat-real-snacks-1.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Reformed Yogurt Packagings](https://www.trendhunter.com/trends/nomadic-greiner-packaging.md) - [Nutrition-Focused Cereal Branding](https://www.trendhunter.com/trends/cheerios-range.md) - [Vibrant Better-For-You Snack Packaging](https://www.trendhunter.com/trends/betterforyou-snack-packaging.md) - [Healthy Breakfast Rebrands](https://www.trendhunter.com/trends/flourish-1.md)