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# Berry Granola Bites
Trader Joe's Organic Mixed Berry Granola Bites are Snackable Clusters

By Laura McQuarrie | Published 2020-08-28 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/granola-bites
References: [traderjoes](https://www.traderjoes.com/digin/post/organic-granola-bites)

As an alternative to granola bars, [Trader Joe’s](https://www.trendhunter.com/trends/very-berry-granola) is introducing Organic Mixed [Berry](https://www.trendhunter.com/trends/pick-n-spritz) Granola Bites, which are formed into bite-sized clusters. The snacks are made with a base of granola that consists of organic oats and crisp brown rice, plus all-organic sweetened dried cranberries, freeze-dried raspberries, raisins and dried apple. The bites share just 100 calories and are packed into 0.85-ounce packs that are grouped into boxes containing five individual snack pouches.

The vegan and gluten-free [granola bites](https://www.trendhunter.com/trends/natures-garden-clusters) from Trader Joe's make simple on-the-go snacks, and they offer more convenience than a bag of loose granola and more fun than the average granola bar.

For chocolate and cookie lovers, Trader Joe's also makes Organic Chocolate Chip Granola Bites.

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 1.1/10
- Popularity: 9% | Activity: 16% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Organic Snack Alternatives:** The rise of organic and healthier snack options presents an opportunity for brands to create innovative and convenient alternatives to traditional snacks.
- **Bite-sized Snacks:** The popularity of bite-sized snacks opens up avenues for brands to create snackable clusters that offer convenience and portion control for on-the-go consumers.
- **Vegan and Gluten-free Options:** The demand for vegan and gluten-free snacks provides an opportunity for brands to develop innovative products that cater to specific dietary restrictions or preferences.

### Industries Being Reshaped

- **Health Food Industry:** The health food industry can capitalize on the organic snack trend by creating and promoting a wide range of organic and healthier snack alternatives.
- **Convenience Food Industry:** The convenience food industry can explore the bite-sized snack trend by developing and marketing convenient, portion-controlled snack options for busy consumers.
- **Specialty Food Industry:** The specialty food industry can tap into the vegan and gluten-free market by innovating and offering a diverse range of vegan and gluten-free snack options.

## Related on Trend Hunter

- [Fruity Mixed Berry Granolas](https://www.trendhunter.com/trends/very-berry-granola.md)
- [Organic Chocolate Chip Bars](https://www.trendhunter.com/trends/organic-chocolate-chip.md)
- [Filled Granola Butter Bites](https://www.trendhunter.com/trends/filled-chocolate-bites.md)
- [Craveable Granola Bites](https://www.trendhunter.com/trends/crunchy-bites.md)
- [Flavorful Baked Oatmeal Bars](https://www.trendhunter.com/trends/organic-iced-oatmeal-baked-whole-grain-bar.md)
- [Puffed Quinoa Snack Squares](https://www.trendhunter.com/trends/super-seedy-cheese-snack-bites.md)
- [Crunchy Coconut Cluster Snacks](https://www.trendhunter.com/trends/organic-coconut-crunchy-clusters.md)
- [Soft-Baked Granola Bites](https://www.trendhunter.com/trends/soft-baked-granola-bites.md)
- [Fruit-Infused Oat Bites](https://www.trendhunter.com/trends/granola-bakes.md)
