# Functional Over-the-Shoulder Purses Vetements' New Granny Bag Doubles as a Shopping Tote By Ell Smith | Published 2017-10-04 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/granny-bag References: [hypebae](https://hypebae.com/2017/10/vetements-granny-medium-bag-net-tote-shopper) & [matchesfashion](http://www.matchesfashion.com/intl/products/1163286) [Functionality and fashion](https://www.trendhunter.com/trends/bask-bag) haven't always gone hand-in-hand, which is what makes Vetements' new Granny Bag so intriguing. The gorgeous [cross-over bag](https://www.trendhunter.com/trends/hydration-crossbody) is crafted from fine leather, featuring an industrial silver tone that elicits a a vintage vibe. Available in four colorways, this stylish purse features a shade that is sure to complement any outfit. Most notably, however is the bag's attention to functionality, which is demonstrated through a net which hangs below the purse, doubling as a [shopping tote](https://www.trendhunter.com/trends/waitrose-x-lulu-guinness-tote). When flipped up, the net encloses the purse, enabling the user to carry groceries, or small items collected while running errands. The Granny Bag puts an end to shoppers awkwardly attempting to simultaneously hold a purse and grocery bags, in a manner that doesn't sacrifice style. ## Trend Insights (Trend Hunter) - Score: 4.8/10 - Popularity: 80% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### Key Themes Behind This Trend - **Functional Cross-over Bags:** Fashionable cross-over bags that prioritize functionality are on the rise. - **Convertible Purses:** Purses that can be easily converted into other functional items are gaining popularity. - **Sustainable Shopping Bags:** Shopping totes made from recycled materials that double as stylish purses are trending. ### Where This Applies - **Fashion Accessories:** Innovative companies in the fashion accessory industry could create new purse designs that prioritize functionality while maintaining style. - **Retail:** Brands in the retail industry could partner with purse manufacturers to create custom shopping bags that double as chic purses for customers. - **Sustainability:** Sustainable companies in the packaging and bag-making industries could create eco-friendly shopping totes that can be easily converted into stylish purses. ## Related on Trend Hunter - [Spacious Crossbody Handbags](https://www.trendhunter.com/trends/cleo-bag.md) - [Celebrity-Coveted Travel Bags](https://www.trendhunter.com/trends/sprayground-offers.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Resurging Quilted-Denim Handbags](https://www.trendhunter.com/trends/coach-tabby-shoulder-bag.md) - [Reimagined Archival Handbags](https://www.trendhunter.com/trends/coachs-western-tabby.md) - [Functional Statement Bags](https://www.trendhunter.com/trends/summer-handbag-collection.md) - [Modular Multifunctional Bags](https://www.trendhunter.com/trends/mercurius.md) - [Handle-Only Fashion Handbags](https://www.trendhunter.com/trends/no-budget-bag.md) - [Sleek Multifuntional Lifestyle Bags](https://www.trendhunter.com/trends/bask-bag.md)