# Knitting Granny Websites Grannies Inc. Has an Army of Grandmothers Ready to Knit for You By Jordan M | Published 2011-02-09 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/grannies-inc References: [granniesinc](http://www.granniesinc.co.uk/) Grannies Inc. is an innovative business that opens the door for everyone out there who has always wanted homemade [knitted accessories](https://www.trendhunter.com/trends/knitting-screenings) made with all the love of a grandmother, but who don’t necessarily have the wherewithal, the resources or the relatives to make it themselves. Instead of just being a traditional retail website, Grannies Inc. uses a remarkable business model that combines customer choice, eco-friendly materials and [actual grandmothers](https://www.trendhunter.com/trends/abuela-tag-reader) in order to offer knitted products of unparalleled quality and authenticity that are both environmentally and ethically sound. Best of all, Grannies Inc. also allows its customers to submit their [own patterns and designs](https://www.trendhunter.com/trends/linkdesigns) in order to make sure they get exactly what they want. The result is that the store offers a product that is truly guaranteed to be made with love, made with environmental materials and is completely unique. ## Trend Insights (Trend Hunter) - Score: 0.8/10 - Popularity: 12% | Activity: 3% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Homemade Accessories:** There is a growing trend for handmade accessories that are made with love and authenticity, presenting an opportunity for businesses to offer unique and personalized products. - **Eco-friendly Materials:** The use of eco-friendly materials in product manufacturing is becoming increasingly important, providing a disruptive innovation opportunity for businesses to create sustainable and environmentally conscious products. - **Customization and Personalization:** Customers are seeking the ability to customize and personalize products to their specific preferences, opening up a market for businesses to offer customizable options. ### Sectors Adopting This - **Handmade Goods:** The handmade goods industry has the potential to benefit from the trend of homemade accessories and capitalize on the demand for unique and personalized products. - **Sustainable Fashion:** The sustainable fashion industry can leverage the growing interest in eco-friendly materials to provide consumers with sustainable and ethically produced clothing and accessories. - **Online Retail:** The online retail sector can seize the opportunity presented by the trend of customization and personalization to offer a wide range of customizable products, satisfying the demand for unique and individualized items. ## Related on Trend Hunter - [DIY-Friendly Crochet Pattern Databases](https://www.trendhunter.com/trends/crochet-patterns.md) - [Playful Crochet Collections](https://www.trendhunter.com/trends/crochet-collection.md) - [Gen Z Crafting Events](https://www.trendhunter.com/trends/crafternoon.md) - [Family-Run Online Fabric Stores](https://www.trendhunter.com/trends/online-fabric-store.md) - [AI Recipe Generators](https://www.trendhunter.com/trends/granny-cooks-for-me.md) - [Versatile Family-Friendly Beanies](https://www.trendhunter.com/trends/laolao.md) - [Hand-Embroidered Recipe Sweaters](https://www.trendhunter.com/trends/recipe-sweaters.md) - [Knitting Screening Programs](https://www.trendhunter.com/trends/knitting-screenings.md) - [Traceable Zero Waste Jumpers](https://www.trendhunter.com/trends/navygrey.md)