# Everlasting Party Chillers The 'Granite Ice' Cubes Will Not Dilute Your Cocktail By Taylor Keefe | Published 2011-11-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/granite-ice-cubes References: [graniteice](http://www.graniteice.com/media-kit.shtml) & [graniteice](http://www.graniteice.com) If you never enjoy a drink once my ice is completely melted, and thanks to the 'Granite Ice' cubes, your scotch will stay water-free. The [re-usable granite cubes keep drinks chilly](https://www.trendhunter.com/trends/cool-can) without diluting your [favorite spirit](https://www.trendhunter.com/trends/coldweather-whisky-cocktail). With the holidays right around the corner, many people are sure to visiting family members who like to do nothing more then get a little liquored-up. This year, give the 'Granite Ice' cubes a try, which are made from granite, so that your drinks stay cold while not diluting them. The cubes are hygienic and re-usable, and only take 20 minutes in the freezer to reach an optimal temperature for keeping that Johnny Walker 'Blue Label' water-free. Without having to wait an hour for [ice to freeze](https://www.trendhunter.com/trends/ufrost), The 'Granite Ice' cubes are practical and fun. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 18% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Reusable Granite Ice Cubes:** Opportunity for innovation in the development of reusable, non-diluting ice cubes made from unconventional materials like granite. - **Hygienic Ice Cube Alternatives:** Opportunity for the creation of innovative, hygienic alternatives to traditional ice cubes that keep drinks cold without dilution. - **Quick Freeze Ice Solutions:** Opportunity for the development of fast-freezing ice solutions that eliminate the need for long waiting times in order to enjoy chilled drinks. ### Industries Being Reshaped - **Beverage Industry:** Disruptive innovation opportunity for beverage companies to enhance the drinking experience by offering non-diluting ice cube alternatives that keep drinks cold. - **Kitchenware Industry:** Opportunity for kitchenware manufacturers to create innovative, hygienic, and reusable ice cube products that cater to consumers looking for convenient chilling solutions. - **Appliance Industry:** Disruptive innovation opportunity for appliance companies to develop fast-freezing ice solutions that reduce waiting times for chilled beverages. ## Related on Trend Hunter - [Craft Coffee Ice Cubes](https://www.trendhunter.com/trends/coffee-ice-cube.md) - [Cuttting-Edge Sphere Ice Makers](https://www.trendhunter.com/trends/sphere-ice-makers.md) - [Stylish Ice Molds](https://www.trendhunter.com/trends/cocktail-ice-sets.md) - [Libation-Cooling Glasses](https://www.trendhunter.com/trends/diamas.md) - [Star-Shaped Ice Cubes](https://www.trendhunter.com/trends/star-shaped-ice-cubes.md) - [Efficient At-Home Ice Makers](https://www.trendhunter.com/trends/athome-ice-maker.md) - [At-Home Mixologist Ice Makers](https://www.trendhunter.com/trends/sphere-ice-maker.md) - [Star-Shaped Beer Ice Cubes](https://www.trendhunter.com/trends/beer-ice-cube.md) - [Countertop Cocktail Ice Makers](https://www.trendhunter.com/trends/klaris-ice-maker.md)