# QSR-Themed Mechandise Capsules graniph and McDonald's Team Up to Create Another Merchandise Line By Kanesa D | Published 2024-12-12 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/graniph References: [hypebeast](https://hypebeast.com/2024/12/mcdonalds-graniph-collaboration-collection-release-info) & [graniph](https://www.graniph.com/collection/collection_00350)  [graniph](https://www.trendhunter.com/trends/crossover-collection) is reuniting with [McDonald’s](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1) for a new collaboration, which will be launched this December. The collection includes apparel and accessories inspired by the food chain's iconic menu items, with highlights like the Big [Mac](https://www.trendhunter.com/trends/peter-alexander-1) and Egg McMuffin. Key pieces include a sweatshirt and joggers designed to mimic the color-blocked packaging of McDonald’s French fries, while a black velvet tracksuit features branded embroidery on both the chest and track pants. The quilted varsity jacket comes adorned with McDonald’s imagery, including the Golden Arches on the back, burger-themed sleeve patches, and a Big Mac chest patch. A complete list of the collection's items can be found on the graniph website. The graniph x McDonald's collaboration launches in stores on December 24. Interested consumers can preorder this playful collection until the 23rd of December, or the day before release. Image Credit: McDonald's, [hypebeast](https://hypebeast.com/2024/12/mcdonalds-graniph-collaboration-collection-release-info), [graniph](https://www.graniph.com/collection/collection_00350) ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 61% | Activity: 56% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Fast-food Fashion:** This fusion of fast food and fashion highlights a growing consumer interest in branded merchandise that extends beyond traditional culinary experiences. - **Nostalgic Brand Collaborations:** The emphasis on iconic menu items taps into nostalgia-driven purchasing behavior, offering brands a way to connect with consumers through memorable cultural associations. - **Playful Apparel Design:** Apparel inspired by well-known brand imagery showcases a shift towards whimsical and themed clothing lines that attract consumers seeking unique and playful fashion statements. ### Sectors Adopting This - **Retail Fashion:** Collaborations between fast-food giants and clothing retailers create new avenues for product lines that blend pop culture with everyday fashion. - **Quick-service Restaurants:** Utilizing merchandise not only reinforces brand loyalty but also opens up additional revenue streams by reaching customers in non-food retail environments. - **Branded Merchandise:** The integration of recognizable fast-food elements into fashion accessories reflects a growing market for co-branded products that enhance consumer engagement. ## Related on Trend Hunter - [Collaboration QSR Merch Collections](https://www.trendhunter.com/trends/mcdonalds-x-graniph.md) - [Fast-Food Graphic Capsules](https://www.trendhunter.com/trends/mcdonalds-x-graniph-1.md) - [QSR Collaborative Streetwear](https://www.trendhunter.com/trends/mcdonaldland-clothing-line.md) - [QSR-Backed Sleepwear Sets](https://www.trendhunter.com/trends/peter-alexander-1.md) - [Fast Food-Collaborative Streetwear](https://www.trendhunter.com/trends/clot-and-mcdonalds.md) - [QSR-Backed Clog Capsules](https://www.trendhunter.com/trends/crocs-2.md) - [Designer QSR Toy Collections](https://www.trendhunter.com/trends/mcdonalds-japan-x-beams-design.md) - [QSR Fashion Capsules](https://www.trendhunter.com/trends/kfc-x-boxlunch.md) - [Retro QSR Meal Revivals](https://www.trendhunter.com/trends/mcdonaldland.md)