# Streetstyle Luxury Wines The Grange by NIGO is a Penfolds' First Flagship Wine Takeover By Laura McQuarrie | Published 2024-02-26 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grange-by-nigo References: [glamadelaide.au](https://glamadelaide.com.au/global-fashion-icon-nigo-of-kenzo-designs-first-ever-penfolds-grange-limited-edition/) & [penfolds](http://www.penfolds.com/)  In celebration of its 180th anniversary year, Australian wine producer Penfolds unveiled the Grange by NIGO, its first-ever design takeover of its flagship wine. For this project, Penfolds collaborated with NIGO, a street fashion icon who is now Creative Director of his own independent brand, HUMAN [MADE](https://www.trendhunter.com/trends/low-tide), and Artistic Director at [Maison KENZO](https://www.trendhunter.com/trends/hennessy-and-kim-jones). [Penfolds Grange](https://www.trendhunter.com/trends/penfolds-1) has made a name for itself as one of the world's most collected wines and the Grange by NIGO limited-edition spotlights the current 2019 vintage of Grange. The Grange by NIGO release includes collectable 750ml and 1.5L gift boxes in limited quantities. Every individually numbered box includes a bandana and a bottle neck tag designed by NIGO and backed by an authenticity certificate. What's more, NIGO also designed a silk rug for the series, of which there are just 25 available globally. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 63% | Activity: 43% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Luxury Wine Collaborations:** Opportunities arise for luxury brands to collaborate with innovative designers for unique wine experiences. - **Limited-edition Packaging Designs:** Emerging trend showcases the demand for limited-edition wine packaging with exclusive accessories and collectibles. - **Designer Product Crossovers:** Innovative partnerships between designers and traditional industries create exclusive and highly sought-after products. ### Who This Affects Most - **Wine & Spirits:** Disruptive innovation opportunities in the wine industry through collaborations that blend luxury and design aesthetics. - **Fashion & Accessories:** Cross-industry potential for high-end fashion brands to explore unique partnerships in product design and packaging. - **Art & Lifestyle:** Innovative opportunities for artists and lifestyle brands to merge their creative visions in limited-edition products. ## Related on Trend Hunter - [Designer-Backed Regional Wines](https://www.trendhunter.com/trends/penfolds-1.md) - [Australian French Oak Wines](https://www.trendhunter.com/trends/penfolds-and-nigo.md) - [Artistic Monochromatic Wine Branding](https://www.trendhunter.com/trends/krink-x-barossa-ink-limited-edition-shiraz.md) - [Hemisphere-Spanning Wines](https://www.trendhunter.com/trends/penfolds.md) - [NFT-Equipped Heritage Ports](https://www.trendhunter.com/trends/grahams.md) - [Estate-Backed Aged Wines](https://www.trendhunter.com/trends/2024-sauvignon-blanc.md) - [Wine Collection Expansions](https://www.trendhunter.com/trends/wine-collection-expansion.md) - [Subtly Rebranded Wine Ranges](https://www.trendhunter.com/trends/almanac-series.md) - [Luxurious Italian Wine Collabs](https://www.trendhunter.com/trends/dolce-gabbana-x-donnafugata.md)