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# Skip-Generation Two-Day Events
Sea Island's Gran-Con is for Grandparents & Grandchildren

By Kalin Ned | Published 2020-01-27 | Life-Stages
Source: Trend Hunter, https://www.trendhunter.com/trends/grandparents-grandchildren
References: [seaisland](https://www.seaisland.com/event/gran-con/)

Sea Island delivers "gracious service and heartfelt hospitality" and it extends itself further to amplify the experience of all patrons through special, targeted events like Gran-Con — which is a two-day endeavor, geared toward strengthening and building the relationships between grandparents & grandchildren.

Focused on facilitating pathways for communication and connection, the Gran-Con event will deal with contemporary modes of communication, including social media messaging and texting. It will educate grandparents on popular topics of discussion — these include growing categories like eSports. In addition, the Gran-Con event will focus on various "tips about how to live longer, healthier lives" and this advice is tailored to be applicable to all generations.

By emphasizing family growth, this event that is geared toward grandparents & grandchildren will, without a doubt, stand out amid Sea Island's various offerings.

Image Credit: Sea Island

## Trend Insights (Trend Hunter)

- Score: 2.4/10
- Popularity: 27% | Activity: 35% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth)

## Key Themes

### What's Driving This Trend

- **Inter-generational Bonding:** The trend of skip-generation events like Gran-Con highlights the opportunity for businesses to create experiences that strengthen the relationships between different generations.
- **Digital Literacy for Seniors:** The focus on contemporary modes of communication at Gran-Con presents an opportunity for industries to develop products and services that help seniors navigate social media and messaging platforms.
- **Holistic Health and Wellness:** The emphasis on living longer and healthier lives at the Gran-Con event opens up opportunities for businesses to innovate in the health and wellness industry, catering to the needs of all generations.

### Who This Affects Most

- **Hospitality:** The skip-generation event at Sea Island showcases the potential for the hospitality industry to create tailored experiences that cater to specific family dynamics.
- **Technology:** The focus on digital literacy and teaching seniors about social media at Gran-Con highlights the need for technology companies to develop user-friendly platforms for older adults.
- **Health and Wellness:** The emphasis on tips for living longer and healthier lives presents an opportunity for the health and wellness industry to create products and services that cater to all generations.

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