# Comforting Cookie Doughs Grandma's Oatmeal Chocolate Chip by Deux is for Baking or Eating Raw By Laura McQuarrie | Published 2024-04-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grandmas-oatmeal-chocolate-chip References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4581-new-on-the-shelves) & [eatdeux](https://www.eatdeux.com/products/grandmas-cookie)  A comforting cookie recipe beloved by multi-generations inspired the newest product from edible cookie dough company [Deux](https://www.trendhunter.com/trends/anon-pls), Grandma's [Oatmeal](https://www.trendhunter.com/trends/griddle-cake-mix) Chocolate Chip. Touted as "a cozy hug for your taste buds," the Grandma's Oatmeal Chocolate Chip cookie dough in a jar is vegan and gluten-free. From their soft and chewy texture to subtle nuttiness and melt-in-your-mouth satisfaction, this recipe gleans from the best features of homemade cookies. Made with a base of organic oat flour, this edible cookie dough is loaded with healthful add-ins like organic flaxseed, cashew butter, organic sugars and Jasmine tea extract. This cookie dough is ready to be spooned from the jar, or formed into balls for baking cookies in the oven. ## Trend Insights (Trend Hunter) - Score: 1.8/10 - Popularity: 13% | Activity: 17% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Homemade-inspired Treats:** Opportunity for brands to create products that replicate the comforting essence of homemade recipes like Grandma's Oatmeal Chocolate Chip cookie dough from Deux. - **Healthful Cookie Alternatives:** Exploring the market for edible cookie dough options that prioritize healthful ingredients such as organic oat flour, flaxseed, and cashew butter. - **Convenient Baking Solutions:** Potential for innovative products that offer ready-to-use cookie dough for both baking and eating raw, combining convenience and indulgence in one package. ### Where This Applies - **Food & Beverage Manufacturing:** Disruptive innovation opportunities in reformulating traditional treats to meet modern consumer preferences for healthier, convenient, and homemade-inspired food products. - **Health & Wellness:** Exploring the integration of organic, vegan, and gluten-free ingredients in snack products to cater to health-conscious consumers seeking indulgent yet nutritious options like Grandma's Oatmeal Chocolate Chip cookie dough. - **Consumer Packaged Goods (CPG):** Potential for CPG companies to tap into the growing demand for ready-to-eat and ready-to-bake cookie dough products that offer a balance between taste, convenience, and quality ingredients. ## Related on Trend Hunter - [Dark Cookie Doughs](https://www.trendhunter.com/trends/anon-pls.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/allergy-friendly-cookie-dough.md) - [Cookie Dough Activity Kits](https://www.trendhunter.com/trends/cookie-dough-mixes.md) - [Allergy-Friendly Cookie Doughs](https://www.trendhunter.com/trends/chocolate-chip-and-sugar-cookie-dough.md) - [Clean-Ingredient Cookie Doughs](https://www.trendhunter.com/trends/doughy.md) - [Ready-To-Bake Cookie Dough Desserts](https://www.trendhunter.com/trends/cookie-dough-skillet.md) - [Cookie Dough Baking Kits](https://www.trendhunter.com/trends/cookie-dough-baking-kit.md) - [Portable Edible Cookie Doughs](https://www.trendhunter.com/trends/whoa-dough.md)