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# Grandmas for Rent
Goldenhook.fr Grandmas Knit Personalized Hats Just for You

By Vincent Salera | Published 2009-03-03 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/grandmas-for-rent-goldenhookfr-have-grandmas-ready-to-knit-any-of-your-wish
References: [goldenhook.fr](http://goldenhook.fr/en/grandmas)

Love an old-fashioned [knitted hat](https://www.trendhunter.com/trends/macmahon-knitting-mills-and-beams), but don’t have a loving old grandma to knit it for you? Not a problem--now you can [lease a grandma](https://www.trendhunter.com/trends/granny-cooks-for-me) who is just waiting for you to ask her to knit you a hat.

At the moment, there are six granny profiles on the site. Simone, for example, likes “new technologies,” like the microwave. Think of it as an online senior citizen’s home with all the features of [Facebook](https://www.trendhunter.com/trends/mozzarella-stick-scarf). You simply click “create a hat,” choose one of the six fully-customized hat types, and then pick the granny you think will knit the coolest hat for you.

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 48% | Activity: 58% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Modern](https://www.trendhunter.com/modern)

## Key Themes

### Key Themes Behind This Trend

- **Grandma Leasing:** The trend of leasing grandmas for personalized knitting services.
- **Personalized Knitting Services:** The trend of customized knitting services offered by grandmas.
- **Elderly Entrepreneurship:** The trend of elderly individuals starting their own businesses using unique skills.

### Where This Applies

- **Fashion and Apparel:** Opportunities for disruptive innovation in the fashion and apparel industry by offering personalized knitting services.
- **Elder Care Services:** The trend of elderly individuals offering services may disrupt traditional elder care services.
- **Social Media Platforms:** Opportunities for disruptive innovation in the social media industry by providing social media functionalities for elderly individuals to promote their services.

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