# Hip-Hop Group-Approved Cookies Grandma's Cookies Partnered with Salt-N-Pepa to Unveil its Rebrand By Michael Hemsworth | Published 2024-04-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grandmas-cookies References: [snackandbakery](https://www.snackandbakery.com/articles/111144-grandmas-cookies-celebrates-new-packaging) & [grandmascookies](https://www.grandmascookies.com/)  Grandma's Cookies has announced and unveiled new branding that's making its debut with the help of hip-hop group Salt-N-Pepa to help capture the attention of new and existing fans alike. The branding features bold new branding that modernizes the [classic treat](https://www.trendhunter.com/trends/fancypants-ginger-snap-cookies), while still maintaining the same taste, texture and quality that consumers have come to expect. The [cookie branding](https://www.trendhunter.com/trends/born-of-two-icons) is being launched alongside a remix of the classic Who Stole the Cookie from the Cookie Jar? nursery rhyme co-written by Salt-N-Pepa to further grab the attention of fans. Cheryl 'Salt' James commented on the collaboration with Grandma's Cookies saying, "We're excited to work with Grandma's Cookies on this campaign because it's all about embracing a bold, bright attitude while enjoying some treats along the way. We've been baking up hits in the studio for over 35 years and our latest remix with Grandma's is another delicious hit." Image Credit: Grandma's / Frito-Lay ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 50% | Activity: 62% | Freshness: 23% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bold Branding Revamps:** Opportunity for companies to collaborate with iconic figures for modernized branding makeovers. - **Musical Collaboration Marketing:** Chance for brands to leverage music industry partnerships to add a unique twist to product promotion. - **Nostalgic Rhyme Resurgence:** Trend of reviving classic nursery rhymes with a contemporary twist for enhanced brand storytelling. ### Sectors Adopting This - **Food & Beverage:** Potential for food companies to explore innovative collaborations with music artists to elevate product appeal. - **Marketing & Advertising:** Opportunities for marketing agencies to facilitate creative partnerships between brands and musicians for engaging campaigns. - **Entertainment & Media:** Room for entertainment companies to tap into nostalgia by reimagining familiar cultural references in modern contexts. ## Related on Trend Hunter - [Collaboration Snack Chip Cookies](https://www.trendhunter.com/trends/pringlicious-cookie.md) - [Street Art-Style Cookies](https://www.trendhunter.com/trends/cookie-plug.md) - [Revamped Snack Mixes](https://www.trendhunter.com/trends/traditional-chex-mix.md) - [Co-Branded Hot Sauce Cookies](https://www.trendhunter.com/trends/cheryls-cookies-x-franks-redhot.md) - [Children's TV-Branded Cookies](https://www.trendhunter.com/trends/partake-foods-x-sesame-street.md) - [Breakfast Pastry Cookies](https://www.trendhunter.com/trends/chip-city-cookies-and-kellanova.md) - [Basketball League Customized Cookies](https://www.trendhunter.com/trends/nba-oreo-cookies.md) - [Hybrid Nutty Chocolate Treats](https://www.trendhunter.com/trends/mondelz-international-and-hershey.md) - [Sonically Aged Cheese Snacks](https://www.trendhunter.com/trends/sonically-aged-cheese-snack.md)