# Posh Pattern-Clashing Editorials The Grandma, What Are You Doing Photoshoot is Mismatched By Jordy E | Published 2013-01-31 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/grandma-what-are-you-doing References: [mode.newslicious.net](http://www.mode.newslicious.net/2013/01/grandma-what-are-you-doing-lee-hye-jung.html) & [ikissyou](http://www.ikissyou.com) The Harper's Bazaar Korea January 2013 Grandma, What Are You Doing photoshoot puts model Lee Hye Jung within mismatched ensembles. Stylist Eun Soo Kim made sure that the production was quite orderly in spite of the chaos, speaking to the magazine's penchant for advanced fashion. Grandma, What Are You Doing was photographed by Choi Yong Bin. Bin placed emphasis upon the [eclectic ensembles](https://www.trendhunter.com/trends/kate-spade-and-target) with an airy light pink backdrop, enabling Jung's apparel to pop before the set. This trait came to the fore of the editorial via Kim's assortment of [chic hand bags](https://www.trendhunter.com/trends/auteur-studios-fall-2025), [tweed skirts](https://www.trendhunter.com/trends/studio-nicholson-fw25), leather gloves and patterned pieces. Similar color schemes seen in greens, lavendar tones and oranges brought the ensembles together nicely certainly unexpectedly. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 96% | Activity: 88% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Mismatched Ensembles:** Disruptive innovation opportunity: Create a fashion brand that specializes in intentionally mismatched outfits, catering to those seeking unique and eclectic styles. - **Eclectic Fashion:** Disruptive innovation opportunity: Develop a clothing rental platform that offers a curated selection of eclectic fashion pieces, allowing customers to experiment with different styles without committing to a purchase. - **Pattern-clashing:** Disruptive innovation opportunity: Create a mobile app that uses augmented reality to help users mix and match different patterns for a bold and stylish look. ### Who This Affects Most - **Fashion Retail:** Disruptive innovation opportunity: Use artificial intelligence to personalize online shopping experiences, recommending mismatched ensembles based on individual preferences and style. - **Fashion Photography:** Disruptive innovation opportunity: Develop a virtual photoshoot platform that enables models and photographers to collaborate remotely, exploring unconventional and pattern-clashing concepts. - **Fashion Accessories:** Disruptive innovation opportunity: Create a sustainable fashion accessories brand that repurposes mismatched and leftover fabric scraps to create unique and one-of-a-kind pieces. ## Related on Trend Hunter - [Star-Studded Fashion Collections](https://www.trendhunter.com/trends/winter-2025-campaign.md) - [Intergenerational Fashion Series](https://www.trendhunter.com/trends/gapstudios-fw25.md) - [Pattern-Heavy Fashion Capsules](https://www.trendhunter.com/trends/needles-new-collection.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Monochrome Fashion Campaigns](https://www.trendhunter.com/trends/jiyongkim-fw25.md) - [Cross-Cultural Runway Shows](https://www.trendhunter.com/trends/chinese-golden-age-models.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Offbeat Fashion Campaigns](https://www.trendhunter.com/trends/asos-inspired-by.md) - [Generationally Fused Footwear Series](https://www.trendhunter.com/trends/tokyo-senior-generation.md)