# Premium Inexpensive Burrito Meals The New Taco Bell Grande Burritos Cost Just $1 Each By Michael Hemsworth | Published 2017-12-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grande-burrito References: [brandeating](http://www.brandeating.com/2017/12/taco-bell-to-test-1-dollar-grande-burritos.html) & [tacobell](http://tacobell.com) The Taco Bell Grande Burritos are set to be test marketed in Birmingham, Alabama by the [QSR](https://www.trendhunter.com/trends/taco-bell-grande-nachos) brand as a new premium option that will be available at a low cost on the value menu. Priced at just $1 each, the burritos come in [two flavor varieties](https://www.trendhunter.com/trends/taco-bell-6) including 'Chicken Enchilada' and 'Three Cheese Nacho,' which are both positioned as tasty options to pick up when looking for a premium option at a low cost. The burritos are made with ingredients and toppings that are reminiscent of what's found on the regular menu and identify the need for more [premium value items](https://www.trendhunter.com/trends/new-luxe-value-menu) as consumers seek out the best deals possible. The Taco Bell Grande Burritos will be available starting December 21, 2017 until January 24, 2018. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 28% | Activity: 11% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Value-menu Premium Offerings:** Fast food companies can create a new trend of offering upscale menu items at low cost, by introducing more premium value items to meet consumer's need for best deals possible. - **Affordable Gourmet Fast Food:** Affordable gourmet fast food trend can disrupt the market as consumers opt for more premium options on a budget. - **Value-driven Quality Fast Food:** Fast food restaurants can create competitive edge by introducing more high-quality and innovative offerings at low prices, meeting the need for more premium value items. ### Sectors Adopting This - **Fast Food Industry:** Fast food restaurants can leverage affordable gourmet fast food trend by introducing more premium, yet affordable options, meaning a shift towards upscale, yet fast casual dining. - **Food and Beverage Industry:** Food and beverage companies can create innovative offerings by capitalizing on the fast food industry's demand for affordable gourmet fast food at a low cost. - **Consumer Goods Industry:** Fast food restaurants can work with consumer goods companies to package and market these premium offerings as a way to appeal to customers seeking more premium, yet value-driven fare. ## Related on Trend Hunter - [Value-Driven Beef Burritos](https://www.trendhunter.com/trends/2-cheesy-double-beef-burrito.md) - [Oversized QSR Nacho Meals](https://www.trendhunter.com/trends/taco-bell-grande-nachos.md) - [Oversized Tex-Mex Value Meals](https://www.trendhunter.com/trends/grilled-cheese-burrito-bell-bundle.md) - [Grilled Steak Burritos](https://www.trendhunter.com/trends/bacon-grilled-cheese-burrito.md) - [Barbecue-Inspired QSR Wraps](https://www.trendhunter.com/trends/grande-grillers.md) - [Low-Cost Tex-Mex Chicken Snacks](https://www.trendhunter.com/trends/taco-bell-crispy-chicken.md) - [Value-Minded Burrito Meal Deals](https://www.trendhunter.com/trends/cantina-chicken-burrito-fries-deal.md) - [Elevated Value Menus](https://www.trendhunter.com/trends/luxe-value-menu.md) - [Low-Cost High-Value QSR Menus](https://www.trendhunter.com/trends/cravings-value-menu.md)