# Coffee Shop Breakfast Burritos The New GranDDe Burrito Gives Consumers Savory Breakfast Option By Katherine Pendrill | Published 2016-02-29 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/grandde-burrito References: [brandeating](http://www.brandeating.com/2016/02/dunkin-donuts-debuts-new-grandde-burrito.html) & [dunkindonuts](http://www.dunkindonuts.com/dunkindonuts/en/menu/food/sandwiches/breakfastsandwiches/grandde_burrito.html) [Dunkin' Donuts](https://www.trendhunter.com/trends/dunkin-1) recently announced that it will be expanding its breakfast menu to include a savory new dish called the 'GranDDe Burrito.' Although the coffee chain is well known for its donuts and other sweet treats, customers will now be able to purchase more [savory options](https://www.trendhunter.com/trends/sizzlin-breakfast-skillets) as well. The new GranDDe Burrito is a 10-ounce [breakfast burrito](https://www.trendhunter.com/trends/homestyle-breakfast-burritos) that comes in both a sausage version and a vegetarian version. The burrito itself consists of spicy omelet made from a combination of red bell peppers, jalapenos, pepper jack cheese and habanero. The omelet is accompanied by a rice and bean mixture comprised of fire-roasted red peppers, corn and onions. The burrito is served on a soft flour tortilla for an easy on-the-go breakfast option. The new addition to the Dunkin' Donuts menu demonstrates the the chain is following in the footsteps of other brands who have sought to expand their breakfast offerings. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 6% | Activity: 6% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Savory Breakfast Options:** There is an opportunity for restaurants and cafes to offer more non-sweet breakfast dishes to cater to consumer demand for savory options. - **On-the-go Convenience:** Convenience is key for busy consumers and offering easy, handheld breakfast options, like breakfast burritos, is a trend that is here to stay. - **Menu Expansion:** Expanding menus to include new and unique dishes can help restaurants and cafes stay competitive in the ever-evolving food industry. ### Industries Being Reshaped - **Fast Food:** Fast food chains can offer more diverse and innovative breakfast options to attract customers and increase sales. - **Coffee Shops:** Coffee shops can expand their food menu to include more breakfast dishes and attract more customers looking for a quick and convenient breakfast option. - **Cafes:** Cafes can differentiate themselves in the market by offering more unique and savory breakfast options that cater to a wider range of tastes and preferences. ## Related on Trend Hunter - [Protein-Filled Breakfast Wraps](https://www.trendhunter.com/trends/dunkin-1.md) - [QSR Cafe Breakfast Empanadas](https://www.trendhunter.com/trends/breakfast-empanada.md) - [Breakfast Burrito Menus](https://www.trendhunter.com/trends/avocado-egg-cheddar-breakfast-burrito.md) - [Tortilla-Wrapped Breakfast Dishes](https://www.trendhunter.com/trends/breakfast-borito.md) - [Extra Large Breakfast Burritos](https://www.trendhunter.com/trends/big-breakfast-burrito.md) - [Grilled Sausage Breakfast Burritos](https://www.trendhunter.com/trends/sausage-breakfast-burrito.md) - [High-Protein Omelet Bites](https://www.trendhunter.com/trends/new-omelet-bites.md) - [Hash Brown Breakfast Bowls](https://www.trendhunter.com/trends/hash-brown-brisket-scramble-bowl.md) - [Bold QSR Breakfast Additions](https://www.trendhunter.com/trends/bolder-breakfast-menu.md)