# Festive Video Game Updates Grand Theft Auto V Introduces Snowfighting Options for Christmas By Meghan Young | Published 2014-12-19 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/grand-theft-auto-v References: [theverge](http://www.theverge.com/2014/12/18/7415753/grand-theft-auto-v-snowball-fights) & [rockstargames](http://www.rockstargames.com/grandtheftauto) Gamers who were thinking of taking a break this holiday season to spend more quality time with friends and family might want to rethink that resolution due to a fun and festive update made to Grand Theft Auto V. The game now allows snow fighting to help get people into the Christmas spirit. More than that, the characters are also decked out in [holiday outfits](https://www.trendhunter.com/trends/balenciaga-fit) including [ugly Christmas sweaters](https://www.trendhunter.com/trends/fandomspecific-sweater-vests), Santa hats and more. A clever gimmick, the Grand Theft Auto V update shows that companies can get creative in various ways to appeal to what is happening in their customers' lives at any given moment. In addition to the [snowy festivities](https://www.trendhunter.com/trends/starbucks-for-life-merrython), the game also includes new weapons and cars. Yet the developers warn players about the snowballs, "Be forewarned, those icy little suckers can pack a wallop." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 25% | Activity: 24% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Games](https://www.trendhunter.com/games) ## Key Themes ### Why This Trend Is Growing - **Holiday-themed Video Game Updates:** Disruptive innovation opportunity: Develop seasonal game updates and special events to create excitement and engagement among players during holidays. - **In-game Festive Activities:** Disruptive innovation opportunity: Incorporate fun and festive activities into video game settings to enhance user experience and strengthen player-community bonds. - **Real-life Personalization in Gaming:** Disruptive innovation opportunity: Allow players to express their individuality by customizing their characters with holiday-themed outfits and accessories in video games. ### Industries Being Reshaped - **Video Games:** Disruptive innovation opportunity: Introduce frequent updates and new features to keep players engaged and drive ongoing revenue for the video game industry. - **Entertainment:** Disruptive innovation opportunity: Explore ways to create immersive and interactive experiences that appeal to consumers' interests, such as incorporating holiday themes in entertainment products and services. - **Digital Marketing:** Disruptive innovation opportunity: Capitalize on seasonal trends and events by leveraging creative marketing campaigns that align with customers' festive interests and emotions. ## Related on Trend Hunter - [Holiday Video Game Promotions](https://www.trendhunter.com/trends/epic-games-store.md) - [Seasonal Gamer Ornaments](https://www.trendhunter.com/trends/hallmark-1.md) - [Winter-Season Gaming Events](https://www.trendhunter.com/trends/chill-season.md) - [Holiday Murder Mystery Games](https://www.trendhunter.com/trends/masters-of-mystery.md) - [Branded Gift Replacement Services](https://www.trendhunter.com/trends/replace-bad-gifts.md) - [Digital Snowball Competitions](https://www.trendhunter.com/trends/lego-snow-throw.md) - [Festive Gamer Keycaps](https://www.trendhunter.com/trends/dwarf-factory-sweetmas-keycaps.md) - [Playful Holiday Tracking Platforms](https://www.trendhunter.com/trends/google-santa-tracker.md) - [Festive Animated Film Videos](https://www.trendhunter.com/trends/sonic-the-hedgehog-2.md)