# Aquatically Inspired Timepieces The Grand Seiko Evolution 9 'Lake Suwa' Has a Deep Blue Dial By Michael Hemsworth | Published 2023-01-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grand-seiko-evolution-9-lake-suwa References: [hiconsumption](https://hiconsumption.com/grand-seiko-evolution-9-lake-suwa-watch/) & [grandseikoboutique.us](https://grandseikoboutique.us/products/watch-spring-drive-5-days-lake-suwa-slga021) The Grand Seiko Evolution 9 'Lake Suwa' timepiece has been shown off as a new style crafted with fashion and functionality in mind to position it as a must-have for collectors alike. The timepiece is powered by a Caliber 9RA2 Spring Drive 5 Days movement that is held within the 40mm [stainless steel case](https://www.trendhunter.com/trends/aquaracer-professional-300) that's rated to offer 100-meters of [water resistance](https://www.trendhunter.com/trends/seiko-prospex-1968-heritage-divers-gmt-spb519). The dazzling dial puts a [deep blue color](https://www.trendhunter.com/trends/blancpain-x-swatch-fifty-fathoms-blue-lagoon) in the spotlight with ripples that will catch the light in different directions, which calls to mind the namesake Lake Suwa in Japan it's inspired by. The Grand Seiko Evolution 9 'Lake Suwa' timepiece is available now for preorder via the brand's website and is priced at $9,100. The timepiece sets itself apart by not being a limited release to increase the ability for fans to get their hands on one. Image Credit: Grand Seiko ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 34% | Activity: 17% | Freshness: 14% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Aquatic Timepiece Design:** The trend towards aquatic-inspired design in timepieces presents disruptive innovation opportunities in materials, manufacturing processes, and underwater functionality. - **Sustainable Luxury Timepieces:** The trend towards sustainability in luxury goods presents disruptive innovation opportunities for timepieces, focused on ethical and environmentally-friendly sourcing, production, and disposal. - **Direct-to-consumer Luxury Sales:** The trend towards direct-to-consumer sales in luxury goods presents disruptive innovation opportunities for timepieces, focused on cutting out the middleman and using digital marketing to build brand identity. ### Who This Affects Most - **Luxury Timepieces:** The luxury timepiece industry can leverage aquatic design and sustainability trends to innovatively create exclusive collections with unique materials and environmentally conscious manufacturing. - **Materials Science:** The materials science industry can research and develop new materials for use in luxury aquatic timepieces, creating innovative and sustainable solutions that meet the design and functional requirements. - **E-commerce and Digital Marketing:** The e-commerce and digital marketing industry can help luxury timepiece brands disrupt the traditional sales model by providing a direct-to-consumer platform that stays true to the brand identity and values, building lasting customer relationships. ## Related on Trend Hunter - [Movement-Honoring Timepieces](https://www.trendhunter.com/trends/grand-seiko-elegance-collection.md) - [Seasonally Inspired Timepieces](https://www.trendhunter.com/trends/grand-seiko-heritage-62gs-sekki.md) - [Aquatic Europe-Only Watches](https://www.trendhunter.com/trends/seiko-prospex-limited-edition-1965-recreation.md) - [Summery Oceanic Dive Watches](https://www.trendhunter.com/trends/seiko-prosper-heritage.md) - [Springtime Cherry Blossom Timepieces](https://www.trendhunter.com/trends/grand-seiko-hibeat-3600.md) - [Ginza-Exclusive Elevated Timepieces](https://www.trendhunter.com/trends/sbgh297-watch.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md) - [Aquatic Thriller Timepieces](https://www.trendhunter.com/trends/seiko-prospex-jaws-special-edition.md) - [Compact Quartz Timepieces](https://www.trendhunter.com/trends/skyflake.md)