# Faded Fashion Photography The Grand Scheme Spring/Summer 2011 Collection is Muted & Simple By Allison Love | Published 2010-08-22 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/grand-scheme-spring-summer-2011 References: [lifelounge](http://www.lifelounge.com/fashion/news/grand-scheme-spring_summer-2011-collection.aspx) & [grandscheme.au](http://www.grandscheme.com.au/) The Grand Scheme Spring/Summer 2011 collection is definitely beautiful. The photography for the collection is quite well done, featuring hazy, faded prints that look like they were taken in the 1950s with an older camera. The clothes are [stylish yet simple](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit), with tons of [flannel, plaid and simple graphic tees](https://www.trendhunter.com/trends/beams-plus-2) that would look good on any guy. The Grand Scheme Spring/Summer 2011 collection is stylish and sophisticated -- perfect for the breezy endless nights of summer. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 54% | Activity: 42% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Retro Fashion:** Creating modern clothing with a vintage aesthetic to appeal to consumers' nostalgia. - **Minimalist Style:** Designing clothing with simple yet elegant designs that embrace simplicity. - **Vintage Photography:** Using retro-inspired photography to promote fashion collections and products. ### Industries Being Reshaped - **Fashion:** Innovating new designs that resonate with customers for the upcoming season. - **Photography:** Utilizing different techniques and styles of photography to create compelling visuals. - **Advertising:** Finding new ways to showcase products to customers through creative and unique marketing strategies. ## Related on Trend Hunter - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Understated Spring-Centric Fashion](https://www.trendhunter.com/trends/stein.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md) - [Fabric-Centric Spring Fashion Capsules](https://www.trendhunter.com/trends/sage-nation-5.md) - [Laid-Back Modernwear](https://www.trendhunter.com/trends/digawel-springsummer-2026.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Seasonal Apparel Lines](https://www.trendhunter.com/trends/timberline.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md)