# Four-Eyed Canine Campaigns If the Grand Optical 'Black' Collection Looks Good on Your Dog... By Meghan Young | Published 2009-12-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/grand-optical-black-collection References: [fubiz.net](http://www.fubiz.net/2009/12/13/grand-optical-black-collection/) & [yr](http://www.yr.com/) You can never go wrong with dogs, I mean, would man’s best friend ever lie to you? So seeing the [Grand Optical](https://www.trendhunter.com/trends/national-parks-no-5) ‘Black’ collection on these pristine, adorably pups is an instant sell, I would say. Although I can’t tout these advertisements as a clever one—honestly, dogs are being used left, right and center these days—you can’t knock a well executed campaign. Created by [Young & Rubicam](https://www.trendhunter.com/trends/paris-printemps-popup), the Grand Optical ‘Black’ collection definitely has some appeal to it. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 53% | Activity: 35% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Canine Campaigns:** Opportunity for businesses to use dogs for advertising and marketing campaigns. - **Pet Fashion:** Growing trend of showcasing fashionable clothing and accessories for pets. - **Animal Influencers:** Emerging trend of leveraging animals, particularly dogs, as influencers in advertising and branding. ### Where This Applies - **Eyewear:** Eyewear industry can explore collaborations with pet fashion brands to create stylish eyewear for dogs. - **Advertising:** Opportunity for advertising agencies to specialize in creating campaigns featuring dogs and other animals. - **Pet Products:** Pet fashion brands can expand their product lines to include eyewear for dogs in collaboration with eyewear manufacturers. ## Related on Trend Hunter - [Adorable Holiday Campaigns](https://www.trendhunter.com/trends/burberrys-holiday-campaign.md) - [Heart-Warming Pet Owner Campaigns](https://www.trendhunter.com/trends/cesar-love-like-crazy.md) - [Pet-Powered Beauty Campaigns](https://www.trendhunter.com/trends/animal-intelligence.md) - [Humorous Pet Furniture Campaigns](https://www.trendhunter.com/trends/utsdd.md) - [Dog-Starring Sporty Campaigns](https://www.trendhunter.com/trends/minds-best-friend.md) - [Playful Pet Accident Campaigns](https://www.trendhunter.com/trends/dont-worry-you-can-afford-it.md) - [Dog-Focused Retail Experiences](https://www.trendhunter.com/trends/i-love-you-like-a-dog.md) - [Dog-Friendly Food Ads](https://www.trendhunter.com/trends/natural-balance-pet-food.md) - [Pet-Equality Campaigns](https://www.trendhunter.com/trends/pet-ownership.md)