# Vibrant Collaborative Artistry Treats Grand Hyatt Tokyo Has Teamed Up with Takashi Murakami By Michael Hemsworth | Published 2020-12-12 | World Source: Trend Hunter, https://www.trendhunter.com/trends/grand-hyatt-tokyo References: [soranews24](https://soranews24.com/2020/12/12/grand-hyatt-tokyo-teaming-up-with-artist-takashi-murakami-for-adorable-take-out-afternoon-tea-set/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000131.000030821.html) The [Grand Hyatt Tokyo](https://www.trendhunter.com/trends/baccarat-hotel-new-york) has unveiled its latest collaboration with iconic artist Takashi Murakami in a bid to help offer guests and patrons alike with a charming new experience to enjoy. The collaboration sees a number of afternoon tea indulgences created with the artist's iconic flower imagery in mind to highlight a sense of playful wonder. The treats can be purchased for enjoyment from home or as a gift, but are also being launched as part of an [afternoon tea event](https://www.trendhunter.com/trends/house-of-creed-tea) at the hotels French Kitchen on the second floor until January 31. The Grand Hyatt Tokyo collaboration with Takashi Murakami is likely to surprise and delight consumers of all ages, and highlight a sense of playfulness during stays or indulgences. ## Trend Insights (Trend Hunter) - Score: 4.2/10 - Popularity: 61% | Activity: 57% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Hip Hotels](https://www.trendhunter.com/hiphotels) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Artistry:** The collaboration between the Grand Hyatt Tokyo and Takashi Murakami showcases the trend of artists partnering with hospitality brands to create unique experiences. - **Playful Indulgences:** The creation of afternoon tea treats featuring Takashi Murakami's flower imagery taps into the trend of incorporating whimsical elements into food and beverage offerings. - **At-home Experiences:** The option to purchase the treats for enjoyment at home capitalizes on the growing trend of providing immersive experiences beyond traditional hotel settings. ### Where This Applies - **Hospitality:** The collaboration between a luxury hotel and an iconic artist presents opportunities for the hospitality industry to create memorable and immersive experiences for guests. - **Food and Beverage:** The incorporation of Takashi Murakami's flower imagery into the afternoon tea treats opens up creative possibilities for the food and beverage industry to surprise and delight customers. - **Gifting:** The availability of the treats as gifts provides an opportunity for the gifting industry to tap into the demand for unique and artistic presents. ## Related on Trend Hunter - [Fruit-Centric Japanese Hotel Experiences](https://www.trendhunter.com/trends/strawberry-afternoon-tea.md) - [Playful Expansive Collaborations](https://www.trendhunter.com/trends/collab-with-takashi-murakami.md) - [Limited-Edition Artist-Honoring Tees](https://www.trendhunter.com/trends/takashi-murakami-tee.md) - [Hydrangea-Celebrating Cafe Desserts](https://www.trendhunter.com/trends/itokyuehmon.md) - [Flower-Centric Tech Collaborations](https://www.trendhunter.com/trends/flowers-bloom-1.md) - [Playful Tech Accessory Events](https://www.trendhunter.com/trends/takashi-murakamis-flowers-bloom.md) - [Artist Valentine’s Day Chocolates](https://www.trendhunter.com/trends/flower-valentines-chocolate.md) - [Playful Pop Installations](https://www.trendhunter.com/trends/louis-vuitton-octopus.md) - [Experiential Workshop Programs](https://www.trendhunter.com/trends/keio-plaza-hotel-tokyo.md)