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# Genre-Creating Musical Bands
Grand Format is Attempting to Create a New Genre Bubblegum Freak Rock

By Simal Yilmaz | Published 2013-02-21 | Unique
Source: Trend Hunter, https://www.trendhunter.com/trends/grand-format
References: [vimeo](https://vimeo.com/59513566) & [facebook](http://www.facebook.com/grandformatband?fref=ts)

Grand Format is an emerging Ontario-based musical band that is attempting to coin a new genre in the name of ‘[Bubblegum Freak Rock](https://www.trendhunter.com/trends/hubbabubbabuilding).’ The genre of music is inspired heavily by Nirvana and David Bowie and is a combination of 50s pop, psychedelic and classic rock. Band member Kurt Watkins describes their unique sound as “Kurt Cobain [chewing bubblegum](https://www.trendhunter.com/trends/tridifferent) in a Parisian Cafe.”

Labeling one’s music is a conventional struggle that emerging bands go through at the beginning of their career. Bands start off by following their [inspired bands](https://www.trendhunter.com/trends/freaks-store-1)’ footsteps and eventually identify their own style of music making after a couple years in. Grand Format is a leading-edge band with bright minds that are determined to have a direct influence within music’s progression by developing this new genre of sound parallel with their own music.

## Trend Insights (Trend Hunter)

- Score: 3.4/10
- Popularity: 43% | Activity: 52% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique)

## Key Themes

### Why This Trend Is Growing

- **Emerging Genre Creation:** Grand Format is pioneering the creation of a new genre, Bubblegum Freak Rock, combining influences from 50s pop, psychedelic, and classic rock.
- **Innovative Music Labeling:** The conventional struggle of labeling music is being disrupted as emerging bands like Grand Format seek to define their own unique style.
- **Genre-defying Sound:** Grand Format's sound, described as 'Kurt Cobain chewing bubblegum in a Parisian Cafe,' represents a disruptive approach to blending diverse styles.

### Industries Being Reshaped

- **Music:** The music industry has opportunities to embrace and support emerging genre creators like Grand Format to diversify and accommodate new sounds.
- **Entertainment:** The entertainment industry can explore new ways to promote and market bands that defy traditional genre categorization, opening doors to fresh audience experiences.
- **Technology:** Advancements in technology can play a role in amplifying and distributing the unique sounds of emerging bands like Grand Format, creating new avenues for discovery and enjoyment.

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