# Wood-Cladding Grand Hotels YOD Group Designs the New Natural Grand Emily Resort Hotel By Amy Duong | Published 2022-11-04 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/grand-emily References: [dezeen](https://www.dezeen.com/2022/11/03/thermory-wood-cladding-emily-resort-promotion/) & [yoddesign.ua](https://yoddesign.com.ua/en/)  Design agency [YOD Group](https://www.trendhunter.com/trends/terra-restaurant) designs the interior of the new [Grand](https://www.trendhunter.com/trends/grand-bay-residence) Emily Hotel Lobby as well as the [Terra](https://www.trendhunter.com/trends/blu-dot-furniture-boat) restaurant by Lviv. The highlighting element is the use of Thermory's rustic wood that is seen in cladding throughout the space. The hotel and restaurant are designed with a natural aesthetic in mind, along with a tactile experience as well. This aesthetic is able to be obtained by using materials that look natural and blending materials that don't innately appear so with natural materials. It is seen in shades of Black Pearl and Smoked Brandy as the lobby is detailed with what the agency describes as 'touchable surfaces.' Volodymyr Nepiyvoda, Group Designer at YOD states, "We aimed to get the visual lightness and tell the story about the morning breeze that passes on the lake surface and combs the reeds." Image Credit: YOD Group ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 79% | Activity: 15% | Freshness: 13% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### What Makes This Trend Stand Out - **Natural Material Design:** The use of natural materials in design enhances the tactile experience, creating opportunities for eco-friendly and sustainable alternatives. - **Rustic Wood Cladding:** The trend towards using rustic wood cladding adds depth and texture to interiors and exteriors, offering design and construction opportunities. - **Tactile Surfaces:** The use of touchable surfaces in design creates engaging and interactive experiences, paving the way for new product and materials innovation. ### Sectors Adopting This - **Hospitality:** The use of natural materials and rustic wood cladding in hospitality design presents opportunities for environmentally conscious hotel chains. - **Construction:** The integration of tactile surfaces and the trend towards rustic wood cladding in design may present opportunities for architects and construction firms to explore new material applications. - **Furniture:** The trend of incorporating natural material design in interiors could lead to the development of new furniture lines using eco-friendly materials and construction methods. ## Related on Trend Hunter - [Invasive Wood Hotel Interiors](https://www.trendhunter.com/trends/hotel-elyse-montmartre.md) - [Exterior-Inspired Restaurant Designs](https://www.trendhunter.com/trends/terra-restaurant.md) - [Earthy Inviting Hotel Interiors](https://www.trendhunter.com/trends/mollie-aspen.md) - [Home-Comfort Muted Tonal Hotels](https://www.trendhunter.com/trends/yingnflo.md) - [Tranquil Earthy Condo Residences](https://www.trendhunter.com/trends/grand-bay-residence.md) - [Cedar-Clad Cabin Resorts](https://www.trendhunter.com/trends/prospect-berkshires-resort.md) - [Natural Comfort Chalets](https://www.trendhunter.com/trends/chalet-cocagne.md) - [Lobby Timber Sculptures](https://www.trendhunter.com/trends/hotel-park-ave.md) - [19th-Century Mansion Hotels](https://www.trendhunter.com/trends/birch-selsdon.md)