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# Gold-Tinted Luxe Automobiles
Mercedes-AMG Launches a Golden Grand Edition G-Wagen

By Amy Duong | Published 2023-07-05 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/grand-edition-gwagen
References: [designtaxi](https://designtaxi.com/news/424076/Mercedes-AMG-Unveils-Grand-Edition-G-Wagen-That-Gilds-Car-In-Gold/) & [media.mercedes-benz](https://media.mercedes-benz.com/article/8d426b7c-5a19-41f4-8023-69ed87699c8a?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI)

![Gold-Tinted Luxe Automobiles](https://cdn.trendhunterstatic.com/thumbs/509/grand-edition-gwagen.jpeg)

Mercedes-AMG launches a new Grand Edition G-Wagen car that is accented with golden accents for a much more glamorous look than its already premium design. The flashy model will only have 1,000 cars produced and at first glance, the most definitive feature is the decorations.

According to the automotive firm, the model is detailed with gold accents that offer tonal contrast against the signature Manufaktur Night Black Mango paint, which is a matte black. The gilded details can be seen in the Kalaharigold mango in the form of the AMG logo and Mercedes star. Other notable elements include the car's inlays at the front and at the bumpers by the back, rounded out by the optical underride protection.

Image Credit: Mercedes-AMG

## Trend Insights (Trend Hunter)

- Score: 5.2/10
- Popularity: 82% | Activity: 59% | Freshness: 16%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Golden Accent Cars:** The trend of adding golden accents to automobiles creates a more luxurious and glamorous aesthetic.
- **Limited Edition Models:** The rise of limited edition car models, such as the Grand Edition G-Wagen, creates exclusivity and drives consumer desire.
- **Contrasting Tonal Accents:** The use of contrasting gold accents against dark matte black paint creates a visually striking design trend in luxury vehicles.

### Sectors Adopting This

- **Automotive Manufacturing:** Automakers can explore the opportunity to offer customization options with golden accents to cater to customers seeking a more luxurious car aesthetic.
- **Luxury Car Market:** The luxury car industry can capitalize on the trend of golden accent cars by creating limited edition models that appeal to affluent customers looking for unique and extravagant designs.
- **Automotive Accessories:** Companies specializing in automotive accessories can tap into the trend of contrasting tonal accents by offering gold accent kits for vehicle owners to upgrade their existing cars.

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