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# Globally Sourced Gourmet Chocolates
Marcolini Celebrates 20 Years with Grand Cru Chocolate Tablets

By Elena Rahman | Published 2021-08-05 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/grand-cru
References: [wallpaper](https://www.wallpaper.com/entertaining/pierre-marcolini-launches-anniversary-chocolate-box) & [eu.marcolini](https://eu.marcolini.com/en/)

Marcolini, a world-renowned [gourmet chocolatier](https://www.trendhunter.com/trends/godiva-masterpiece-collection), celebrates 20 years in business with its new collection of 20 Grand Cru chocolate tablets. To emphasize the brand's versatility, the tablets are made with cocoa sourced from around the world.

Marcolini, the founder of the eponymous [Maison](https://www.trendhunter.com/trends/truffle-chocolate-kokuryu-daiginjo-tatsu), was one of the first chocolatiers to source his own cocoa directly from plantation owners. This process was coined as the "[Bean to Bar](https://www.trendhunter.com/trends/singleorigin-cocoa-liquors)" endeavor and became the defining element of the brand's global success.

The Grand Cru tablets are the brand's most exclusive chocolates. They are all labeled according to the origin of the cocoa. The goal is to introduce lovers of fine chocolate to new flavors and textures from cocoa around the world.

Image Credit: Marcolini

## Trend Insights (Trend Hunter)

- Score: 5.3/10
- Popularity: 70% | Activity: 79% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Global Sourcing:** Opportunity for companies to source ingredients from around the world to create unique and diverse food experiences.
- **Bean to Bar:** Opportunity for companies to control the entire process of chocolate production from sourcing ingredients to developing flavors and textures.
- **Exclusive Offerings:** Opportunity for companies to create premium products that cater to discerning consumers seeking unique and high-quality experiences.

### Industries Being Reshaped

- **Food and Beverage:** Companies in the food and beverage industry can capitalize on the trend towards unique and diverse flavor experiences by sourcing global ingredients and developing exclusive offerings.
- **Retail:** Retail companies can offer premium products that cater to discerning consumers seeking unique and high-quality experiences by featuring exclusive products like Marcolini's Grand Cru chocolate tablets.
- **Hospitality:** Hotels and restaurants can offer unique experiences to guests by featuring exclusive products that incorporate global ingredients and the Bean to Bar production process.

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