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# Conceptual Indigo Editorials
Grace Bol Stars in the Grand Bleu Fashion Story for Elle France

By Jana Pijak | Published 2014-05-13 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/grand-bleu
References: [designscene.net](http://www.designscene.net/2014/05/grace-bol-alex-franco-elle-france.html) & [designscene.net](http://www.designscene.net)

The stunning Grace Bol stars in the 'Grand Bleu' image series for the May 2014 issue of Elle France. The bald beauty is captured by photographer Alex Franco's lens while showcasing the season's hottest colour hues.

Dressed in a wardrobe of blue pieces, Grace pulls off [feminine frocks](https://www.trendhunter.com/trends/contemporary-femininity) as well as conceptual feather-made pieces that are hand-picked by stylist Jeanne Le Bault. Makeup artist Fredrik Stambro complete's the model's striking look with [smokey eye looks](https://www.trendhunter.com/trends/il-pranzo-campaign) and fresh faced cosmetics.

Elle France's 'Grand Bleu' image series highlights fashion's latest [indigo obsession](https://www.trendhunter.com/trends/jiyongkim-fw25). From cocooned coats and day dresses to leather statement pieces, the vivid colour proves versatile for all seasons. Top model Grace Bol pulls off both edgy and sophisticated looks that are designed for the modern woman.

## Trend Insights (Trend Hunter)

- Score: 2.6/10
- Popularity: 38% | Activity: 32% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Why This Trend Is Growing

- **Indigo Obsession:** Fashion's latest indigo obsession is providing disruptive innovation opportunities for sustainable dyeing and printing technologies.
- **Conceptual Fashion:** Conceptual feather-made pieces, as seen in the 'Grand Bleu' image series, offer opportunities for the fashion industry to explore avant-garde and sustainable materials.
- **Modern Femininity:** The 'Grand Bleu' image series showcases how modern femininity can be portrayed through bold colors, edgy designs, and fresh-faced makeup.

### Industries Being Reshaped

- **Fashion:** The fashion industry has opportunities to develop sustainable dyeing and printing technologies to enhance the distinctive qualities of indigo fabric and other textiles.
- **Apparel:** Opportunities exist for apparel manufacturers to explore avant-garde materials and edgy designs, aimed at modern, bold and sophisticated women.
- **Beauty:** Cosmetic companies have opportunities to capitalize on fresh-faced makeup trends as seen in the 'Grand Bleu' image series to cater to the preferences of modern women.

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