# Curving Crimson Shoe Shops The Granada Camper Store by A-cero is Bold and Brash By Shiori Mine | Published 2012-06-07 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/granada-camper-store-by-a-cero References: [contemporist](http://www.contemporist.com/2012/06/05/granada-camper-store-by-a-cero/) & [a-cero](http://www.a-cero.com/) The Granada Camper Store by A-cero boasts an interior that is as bold and offbeat as its exterior. The [Spanish shoe retailer](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection) is recognized for its [unconventional retail concepts](https://www.trendhunter.com/trends/d142) and collaborating with out-of-the-box architects. The brand's trademark colors -- red and white -- are used throughout the pint-sized space. The store's undulating walls and shelves appear to be inspired by curvaceous caverns. The [subtle indirect lights](https://www.trendhunter.com/trends/josmo) highlight the shoes and creates a soft glow across the crimson walls. When looking at the neighboring shops adjacent to this bold retailer, it certainly stands out despite its small stature. Each Camper store is distinctive to the chosen designer's style and vision and the grand opening is an event itself. A-cero's Joaquín Torres and Rafael Llamazares continue to push the boundaries with their unorthodox design concepts. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 58% | Activity: 36% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Unconventional Retail Concepts:** There is an opportunity for businesses to collaborate with out-of-the-box architects or interior designers to create innovative and unique retail spaces that stand out and make a statement. - **Undulating Design:** The use of curvaceous shapes and angles in interior design creates a unique and memorable experience that could be applied in various industries such as hospitality or entertainment. - **Brand-specific Colors:** Incorporating a brand's trademark colors throughout the design of a space creates a consistent and memorable visual identity that could be used in retail, hospitality, or corporate settings. ### Sectors Adopting This - **Retail:** Retail businesses can work with architects or interior designers to create unconventional and unique store designs that make a statement and draw customers in. - **Hospitality:** Hotels, restaurants, and other hospitality businesses can incorporate undulating design and unique lighting to create memorable and immersive experiences for guests. - **Corporate:** Companies can use brand-specific colors and unique design concepts in their office spaces to create a strong visual identity and improve employee morale and productivity. ## Related on Trend Hunter - [Sci-Fi-Inspired Shoe Stores](https://www.trendhunter.com/trends/new-nodaleto-shoe-store.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Cave-Like Retail Interiors](https://www.trendhunter.com/trends/cavelike-interior.md) - [Colorfully Immersive Retail Experiences](https://www.trendhunter.com/trends/athletic-propulsion-labs-store.md) - [Pink-Tinted Artful Concept Stores](https://www.trendhunter.com/trends/moco-concept-store.md) - [Expansive Creative Footwear Series](https://www.trendhunter.com/trends/roku-shoe-line.md) - [NYC Identity-Inspired Retail Cconcepts](https://www.trendhunter.com/trends/concrete-amsterdam.md) - [Chromatic Textile Sneaker Designs](https://www.trendhunter.com/trends/sunnei-x-camper-pelotissima-collection.md)