# Conceptual Gamer Racercars The Gran Turismo E-Motion is Designed for Sony Superfans By Michael Hines | Published 2013-03-08 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/gran-turismo-emotion References: [tuvie](http://www.tuvie.com/gran-turismo-e-motion-concept-racing-car-gets-your-heart-racing-and-adrenaline-pumping/) This unique-looking vehicle is the Gran Turismo E-Motion concept car. The car was inspired by the 'Gran Turismo' game series and is meant to merge the karts with track cars. The E-Motion has the look of a kart, but the performance of a track car, giving the driver an unparalleled amount of exposure and control when he’s trying to beat a lap time. Like most contemporary concept cars, the Gran Turismo E-Motion is powered by electricity. The car is also covered in Sony logos and symbols, which is a shout out to the Gran Tursimo game series (it’s a PlayStation exclusive). The concept appears to be nothing more than a one-off, which isn’t necessarily a bad thing. A kart-track car combination would be great for daredevils interested in setting low lap times and it would also help Sony promote the newest Gran Turismo game. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 25% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What's Driving This Trend - **Conceptual Gamer Racercars:** The Gran Turismo E-Motion concept car merges the worlds of gaming and racing, creating an innovative and immersive driving experience. - **Electric Concept Cars:** The Gran Turismo E-Motion showcases the increasing trend of electric-powered concept cars, indicating a shift towards more sustainable and environmentally-friendly transportation options. - **Branded Concept Vehicles:** The Gran Turismo E-Motion's incorporation of Sony logos and symbols highlights the trend of branded concept cars, offering businesses an opportunity to promote their products and engage with fans through unique automotive designs. ### Who This Affects Most - **Automotive:** The Gran Turismo E-Motion represents a disruptive innovation opportunity in the automotive industry by combining gaming elements with racing technology, appealing to a new generation of tech-savvy car enthusiasts. - **Gaming:** The Gran Turismo E-Motion opens up possibilities for the gaming industry to collaborate with car manufacturers and create immersive gaming experiences that bridge the gap between virtual and real-world racing. - **Marketing and Advertising:** The branded concept car trend showcased by the Gran Turismo E-Motion provides marketing and advertising professionals with an opportunity to leverage unique automotive designs to promote brands and products in innovative ways. ## Related on Trend Hunter - [Game-Exclusive Concept Cars](https://www.trendhunter.com/trends/gran-turismo-7.md) - [Game-Inspired Electric Vehicles](https://www.trendhunter.com/trends/inception-ev.md) - [Gaming-Inspired Vehicle Concepts](https://www.trendhunter.com/trends/electric-subcompact-suv.md) - [Video Game-Inspired Vehicle Designs](https://www.trendhunter.com/trends/mg-maze.md) - [Video Game-Inspired Vehicles](https://www.trendhunter.com/trends/interoid-ev.md) - [Game Controller Steering Wheels](https://www.trendhunter.com/trends/afeela-sedan.md) - [Japanese Customer Race Cars](https://www.trendhunter.com/trends/toyota-gr-gt3.md) - [Luxury Game-Inspired Hypercars](https://www.trendhunter.com/trends/solus-gt.md) - [Electric Performance Concepts](https://www.trendhunter.com/trends/audi-vision-gt.md)