# Chic Californian Postage Gramr Gratitude Co. Cards Revolutionizes Greeting Industry By Jennifer Gosnell | Published 2014-03-18 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/gramr-gratitude-co References: [kickstarter](https://www.kickstarter.com/projects/gramrgratitude/gramr-gratitude-co-the-habit-for-happiness) & [instagram](http://instagram.com/gramrgratitude) Gramr Gratitude Co. is a revolutionary new social business that aims to produce heartfelt, gratitude-minded, hand-written cards to people in an effort to spread joy and purpose in the world. This start-up company out of California has a key eye for design and photography and seeks to share their love of life with subscribers of their card service. With monthly delivery, Gramr Gratitude Co. will deliver cards directly to subscribers homes that feature an array of beautiful imagery backed by some meaningful words for a touch of inspiration. Setting out to change the face of the greeting card industry and bring back the original purpose of the thank-you card, Gramr Gratitude Co. has already gone above and beyond their original [KickStarter](https://www.trendhunter.com/trends/postmark-games) goal, doubling their initial fundraising target. Wax-stamped envelopes and beautiful [Instagram](https://www.trendhunter.com/trends/earthjoy)-style cards await subscribers of Gramr Gratitude Co. Once delivered, people can choose to whom they will give their special cards. Simply living in a world full of gratitude and great design is Gramr Gratitude Co.‘s ultimate end-goal. **Contact Information** Gramr Gratitude Co. [KickStarter](https://www.kickstarter.com/projects/gramrgratitude/gramr-gratitude-co-the-habit-for-happiness) Gramr Gratitude Co. [Twitter](https://twitter.com/gramrgratitude) Gramr Gratitude Co. [Facebook](https://www.facebook.com/gramrgratitude) Gramr Gratitude Co. [Instagram](http://instagram.com/gramrgratitude) ## Trend Insights (Trend Hunter) - Score: 6.3/10 - Popularity: 83% | Activity: 97% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Why This Trend Is Growing - **Personalized Greeting Cards:** Gramr Gratitude Co.'s personalized, gratitude-minded, hand-written cards offer an opportunity for businesses to incorporate a similar touch for personalizing their own communication with customers and clients. - **Subscription Services:** The monthly delivery model of Gramr Gratitude Co.'s card service is also on trend with the personalized subscription box industry, offering potential for disrupting various industries with a customized subscription service. - **Social Business:** Gramr Gratitude Co.'s unique combination of inspiring design with a focus on gratitude presents an opportunity for businesses to incorporate social impact and purpose-driven initiatives into their branding. ### Industries Being Reshaped - **Greeting Cards Industry:** The innovative approach of Gramr Gratitude Co.'s personalized, gratitude-minded, hand-written cards has the potential to disrupt the traditional greeting card industry. - **Subscription Box Industry:** Gramr Gratitude Co.'s monthly delivery model for personalized cards has the potential to disrupt the subscription box industry with a more customized service. - **Marketing and Advertising Industry:** The emphasis on personalized communication, gratitude and design of Gramr Gratitude Co.'s cards offers an opportunity for disruption in the marketing and advertising industry through new approaches to branding, communication and messaging. ## Related on Trend Hunter - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Greeting Card Kiosks](https://www.trendhunter.com/trends/greeting-card-kiosk.md) - [Immersive Greeting Card Pop-Ups](https://www.trendhunter.com/trends/anything-roots-post.md) - [Personalized Greeting Card Services](https://www.trendhunter.com/trends/customized-greeting-cards.md) - [Convenient Online Greeting Cards](https://www.trendhunter.com/trends/happy-tree-cards.md) - [Phygital Greeting Cards](https://www.trendhunter.com/trends/gift-card-greetings.md) - [Motivational Postcard Services](https://www.trendhunter.com/trends/snayl-monthly.md) - [Quirky eCard Platforms](https://www.trendhunter.com/trends/happiepages.md) - [Collaborative Digital Cards](https://www.trendhunter.com/trends/group-card-creator.md)