# Practical Californian Streetwear The Gramicci Spring Summer 2024 Collection is Comfort-Focused By Jana Pijak | Published 2024-02-28 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gramicci-spring-summer-2024 References: [gramicci](http://gramicci.com/)  The [Gramicci](https://www.trendhunter.com/trends/gramicci-fw25) Spring Summer 2024 collection captures the essence of California's countercultural spirit from the 90s. Shot against the backdrop of London's urban landscape, an accompanying campaign highlights the city as a destination for adventure and spontaneity. From Thames-side driving ranges to late-night food in Chinatown, the campaign explores alternative landmarks frequented by locals during the warmer months. This collection also embodies Gramicci's "Made for Movement" ethos, offering practical outdoor apparel with a modern streetwear flair. The collection is made using comfort and performance-focused fabrics like organic twill and rugged canvas, alongside nylon in vivid colors. The collection consists of [climbing shorts, swimwear, waterproof jackets](https://www.trendhunter.com/trends/marmot-1), and UPF Shield tops for all-season functionality and is now available for purchase. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 87% | Activity: 54% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What's Driving This Trend - **Comfort-focused Outdoor Apparel:** Opportunities to blend performance fabrics with streetwear aesthetics for enhanced comfort in outdoor clothing. - **All-season Functionality:** Potential to create versatile apparel pieces suitable for various weather conditions throughout the year. - **Vivid Color Nylon Fabrication:** Innovative use of vibrant nylon colors to introduce a fresh visual appeal in fashion. ### Who This Affects Most - **Outdoor Apparel Manufacturing:** Expanding possibilities for manufacturers to cater to the growing demand for comfort-focused outdoor clothing. - **Fashion Retail:** Opportunities to showcase versatile apparel pieces that blend style and functionality for diverse customer preferences. - **Fabric Technology:** Exploring advancements in fabric technology to create visually striking and high-performance apparel. ## Related on Trend Hunter - [Heritage Outdoor Fall Apparel](https://www.trendhunter.com/trends/gramicci-fw25.md) - [Collaborative Durable Fashion Capsules](https://www.trendhunter.com/trends/and-wander-4.md) - [Versatile Summer-Ready Fashion](https://www.trendhunter.com/trends/marmot-1.md) - [Seasonal Fashion Ranges](https://www.trendhunter.com/trends/grand-ss26.md) - [Spring-Ready Tranquil Fashion](https://www.trendhunter.com/trends/nanamica-2.md) - [Functional Streetwear Trousers](https://www.trendhunter.com/trends/climber-easy-pants.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Coastal Utility Wear](https://www.trendhunter.com/trends/nanamica-springsummer-2026.md) - [Outdoor-Inspired Clothing](https://www.trendhunter.com/trends/a-sense-of-ease.md)