# Social Media Mail Deliveries Project GramGram Sends Social Media Messages to Grandma's Mailbox By Laura McQuarrie | Published 2016-04-20 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/gramgram References: [adweek](http://www.adweek.com/adfreak/grandmothers-everywhere-can-enjoy-social-media-snail-mail-gramgram-170813) & [projectgramgram](http://www.projectgramgram.com/) Project GramGram is an initiative that aims to bridge the gap between the preferred communication styles of different generations. Today's youth documents their entire lives on social media, but Project GramGram asks: "When's the last time grandma commented on one of your posts?" In order to bridge this gap, Project GramGram doesn't force people to change what they know by converting [social media posts](https://www.trendhunter.com/trends/canva-chronically-online) into physical mail that's delivered directly to a grandma's mailbox. Comically, Project GramGram notes that this is a system that will keep grandmas "instantly updated in three to five business days." The concept comes from BYU advertising students and it may be executed for a short-run. The project playfully addresses the [communication gap between generations](https://www.trendhunter.com/trends/dual-screen-journal) and is in line with a number of initiatives that are also trialing [online-to-offline experiences](https://www.trendhunter.com/trends/contextgram). ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 11% | Activity: 49% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Online-to-offline Experiences:** Opportunity to create initiatives that bridge the gap between online and offline communication, catering to different generations. - **Generational Communication:** Opportunity to develop innovative solutions that facilitate communication between different generations using familiar platforms. - **Personalized Mail Delivery:** Opportunity to offer personalized physical mail delivery services that convert social media posts into tangible messages. ### Sectors Adopting This - **Advertising:** Advertising agencies can explore creative ways to address the communication gap between generations through online-to-offline experiences. - **Social Media:** Social media platforms can consider integrating features that allow users to convert their posts into physical mail for targeted generation communication. - **Postal and Courier Services:** Postal and courier services can capitalize on the trend by offering specialized mail delivery services that cater to social media users and different generations. ## Related on Trend Hunter - [Hybrid Mail Services](https://www.trendhunter.com/trends/better-letter-card-co.md) - [Personalized Heartfelt Digital Greetings](https://www.trendhunter.com/trends/merrygram.md) - [Collaborative Newsletter Platforms](https://www.trendhunter.com/trends/togetherletters.md) - [Gen Z IRL Campaigns](https://www.trendhunter.com/trends/hinges-phonebook.md) - [Digital Postcard Platforms](https://www.trendhunter.com/trends/digital-postcard.md) - [Paired-Down Social Media Platforms](https://www.trendhunter.com/trends/month-friend.md) - [Convention-Challenging AC Campaigns](https://www.trendhunter.com/trends/windfree.md) - [Carrier Pigeon Campaigns](https://www.trendhunter.com/trends/project-pigeon.md) - [AR-Enabled Messaging Systems](https://www.trendhunter.com/trends/ar-message-concept.md)