# Corporate Foods Collaborations Grameen Danone Foods is an Example of What's to Come in Social Biz By Tiana Reid | Published 2013-02-01 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/grameen-danone-foods References: [fastcoexist](http://www.fastcoexist.com/1681269/10-breakthrough-capitalism-opportunities-for-2013) & [danone](http://www.danone.com/en/what-s-new/focus-4.html) Launched in March of 2006, Grameen Danone Foods is an example of what's to come in the realm of social business. The venture is a collaboration between the Grameen Bank and the Danone food corporation and so Muhammad Yunus is often considered the face behind the project. The goal is to incorporate the [local food needs](https://www.trendhunter.com/trends/food-insecurity-in-canada) of Bangladeshi children with job creation and environmental sustainability. A product named Shoktidoi was launched a few month's after the collaboration, in November of 2006, and is a [yoghurt](https://www.trendhunter.com/trends/coconut-cult-x-midday-squares) that is specialized toward nutritional deficiencies. [John Elkington and Charmian Love of Volans recently cited](http://www.fastcoexist.com/1681269/10-breakthrough-capitalism-opportunities-for-2013)Grameen Danone Foods as an inspiration for further partnerships in the realm of social entrepreneurship **Contact Information** Grameen Danone Foods [website](http://www.danone.com/en/what-s-new/focus-4.html) ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 3% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### What Makes This Trend Stand Out - **Social Business Collaborations:** Opportunity to partner with social enterprises to address social and environmental issues while creating business value. - **Local Food Solutions:** Potential to develop specialized food products that cater to specific nutritional needs in local communities. - **Environmental Sustainability in Food Industry:** Opportunity to incorporate sustainability practices and reduce environmental impact in the food manufacturing process. ### Sectors Adopting This - **Social Entrepreneurship:** Disruptive innovation opportunities in creating businesses that aim to solve social and environmental challenges through collaboration. - **Food and Nutrition:** Opportunities to develop and market nutritional products addressing specific deficiencies in local markets. - **Food Manufacturing:** Disruptive innovation opportunities in adopting sustainable practices and reducing environmental footprint in the food production industry. ## Related on Trend Hunter - [Gut Health Research Partnerships](https://www.trendhunter.com/trends/danone-nutrition-qingdao-university.md) - [Collaboration Prepackaged Plant-Based Foods](https://www.trendhunter.com/trends/gosh-and-urban-eat.md) - [Purpose-Driven Lemonade Yogurts](https://www.trendhunter.com/trends/chobanis-child-hunger-batch.md) - [Food Entrepreneurship Programs](https://www.trendhunter.com/trends/youth-entrepreneurship-platform.md) - [Community-Supporting Business Models](https://www.trendhunter.com/trends/linked-prosperity.md) - [Low Sugar Greek Yogurts](https://www.trendhunter.com/trends/danone-two-good.md) - [CSR Baking Initiatives](https://www.trendhunter.com/trends/baking-a-better-tomorrow.md) - [Portable Dairy-Free Granolas](https://www.trendhunter.com/trends/on-the-go-yogurt.md) - [Ethical Soda Brands](https://www.trendhunter.com/trends/salaam-cola.md)