# Weight-Sharing Shoes GRAM Features a Lineup of Stylish Footwear That Displays its Weight By Peter Vallas | Published 2011-05-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/gram References: [offthehook](http://offthehook.ca/mens/feature-gram/) & [gramstore](http://www.gramstore.com/index.php) GRAM is a shoe company created by Stockholm duo Alexis Holm and Anna Stenvi. The pair aims to design a variety of [comfortable and stylish footwear](https://www.trendhunter.com/trends/deming-recovery) options that have modern attributes accompanied by vintage inspiration. The GRAM shoe collection features a variety of [canvas kicks](https://www.trendhunter.com/trends/club-c-grounds-uk) in several colors for both men and women. The shoes come in either low-top or high-top styles to fit your needs and style choices; however, the most unique feature of the GRAM footwear line is that the designers have printed the weight of each shoe on the side, slightly above the heel. It's a unique and one-of-a-kind attribute that never has been seen on footwear before. The printed weight only adds more class to the already amazing shoes. **Implications** - This idea capitalizes on two of this generation's most important tropes: [vintage authenticity](https://www.trendhunter.com/trends/gmbh-and-axel-arigato) and interactivity. The comfortable kicks provide users with style and personalization by being specific for the owner. This could indicate an increase in products that appeal to a consumer's sense of self and body type. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 41% | Activity: 29% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Sustainable Weight-tracking:** Creating wearable products that track and display their weight in real-time can create opportunities to align with sustainability goals and improve personalization. - **Interactive Footwear:** Integrating interactive elements in footwear, such as weight-display, can create opportunities to develop unique and personal products that cater to specific consumer preferences. - **Vintage-inspired Apparel:** Designing a line of vintage-inspired apparel that is infused with modern attributes can create opportunities for products that appeal to consumers seeking unique fashion choices. ### Who This Affects Most - **Footwear:** Footwear companies can leverage the trend of integrating unique features, such as weight-display, to create products that cater to consumer preferences. - **Wearable Technology:** The integration of weight-tracking technology in footwear can create opportunities for wearable technology companies to develop innovative products that align with sustainability goals and provide personalized experiences. - **Fashion:** With consumers seeking unique fashion choices, the trend of vintage-inspired apparel infused with modern attributes can create opportunities for fashion companies to cater to new consumer segments. ## Related on Trend Hunter - [Scan-to-Print Custom Footwear](https://www.trendhunter.com/trends/vivobiome.md) - [Ballet-Inspired Luxury Sneakers](https://www.trendhunter.com/trends/shift-sneaker.md) - [Nostalgic Outdoorsy Footwear](https://www.trendhunter.com/trends/jasper-zionics.md) - [Customizable Modular Footwear Designs](https://www.trendhunter.com/trends/modular-footwear-design.md) - [Micro-Weighted Leggings](https://www.trendhunter.com/trends/microload-gtights.md) - [Mossy Stone-Mirrored Footwear](https://www.trendhunter.com/trends/bravest-studio.md) - [Versatile Sling Bag Accessories](https://www.trendhunter.com/trends/vertical-sling.md) - [Grinded Sneaker-Made Sustainable Shoes](https://www.trendhunter.com/trends/neocurve.md) - [Practical Californian Streetwear](https://www.trendhunter.com/trends/gramicci-spring-summer-2024.md)